50-meter billboards were placed in high traffic locations, and participants had to scour the billboards for Sgt Lim who was hidden amongst an ocean of decoys. They then had to capture the image on their camera phone and Bluetooth/SMS the coordinates to the Command Centre on the Navy Website – all for a chance to win amazing prizes.
Client: Singapore Navy
Agency: Saatchi & Saatchi Singapore
Richard Copping (Executive Creative Director)
eddie wong, (Art Director)
Jay Tamati, (Copywriter)
Ali Loveday, (Agency Producer)
David Tay, (Account manager)