Tuesday 21 June 2011

Rob Zombie's Woolite: Torturer

A hooded man. A torturing device. Stretch. Shrink. Fade. Stop the torturing. Save them.

No, it's not another horror movie but the brand new commercial for Woolite. Directed from Rob Zombie, the heavy metal musician / horror film-maker, the spot features a hooded man torturing clothes in a horror movie style. Launched first in Facebook on June 16th.

This is definitely a new approach to detergent ads. Bravo to Jiri Kulik, General Manager US Household Marketing at Reckitt Benckiser, who had the guts to give the green light. And, of course Euro RSCG New York to present the idea.



Agency: Euro RSCG New York
Executive creative director: Rahul Sabnis

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