Friday, 26 August 2011

MTV Serbia Pranked: Serbia got pranked

If you have the guts, you can do wonders with a tiny budget. 50€ for production and 0€ for media.
McCann Erickson Belgrade found a crazy guy who was willing to be duck-taped to a pillar and let passers-by to do all the promotion for MTV's show Pranked. Within a couple of hours all social networks, portals, newspapers, TV and radio, talked about the stunt, generating around 100.000 euros of free media coverage.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic
Published: July 2011

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...