Tuesday, 31 May 2011

Ariston: Inside The Machine Project

There is an old Greek joke about a kid who put his hands in front of his face facing the opposite way, move his head around and say, "mom, get me out of the washing machine". 

Well, Ariston launched a new range of washing machines and decided to do just that. To get people inside a washing machine and experience all the phases of a washing.  

“The Inside the Machine Project” is a really big installation. The numbers are impressive: 12m high, 5 tonnes of metal, 3 tonnes of wood, 450 square metres of light refracting materials and water sprinklers.

More than 10.000 people went inside the giant drum.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011

Monday, 30 May 2011

Bavaria: Hugh Hefner

Hugh Hefner deserves a Bavaria beer. After a long day in Playboy Mansion, with the company of a number of brain dead ladies he escapes in a secret bar to enjoy a Bavaria with his mates.

Nissan Leaf: Gas Powered Everything

The campaign on Nissan Leaf shares the same idea with Nissan's partner Renault. See for yourselves.

Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger

Renault: The Electric Life

Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.

Both are great but which is the original?

Agency: Publicis
Chief Creative Officer: Olivier Altmann
Art Director: Benedicte Potel
Copywriter: Thierry Lebec
Agency Supervisor: Edouard Pacreau
Agency Supervisor: Aurore Duhamel
Agency Supervisor: Aurelie Fretti
Agency Supervisor: Carine de Oliveira
TV Production: Pierre Marcus
TV Production: Anne Boucher
TV Production: Florence Pottie Sperry
Director: Dougal Wilson
Production Company: Premiere Heure

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Museum of Childhood: Fingers, Minds, Plasticine, Teacher

Be a child again. V&A Museum of Childhood in London, features a vast collection of childhood-related objects and artefacts, spanning the 1600s to the present day.

Advertising Agency: BBDO, London, United Kingdom
Creative Director: Mark Fairbanks
Copywriter: Mark Fairbanks
Art Director: Mark Fairbanks

Land Rover Defender: Passport

Nice idea. Though I don't think this is a car to drive around the world.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Carl Warner
Typographers: Lee Aldridge, SiD
Production: Ali Power
Account Director: Glynn Euston
National Communications Manager: Les Knight

Friday, 27 May 2011

Toyota: letter

Toyota's endurance is well known. This spot demonstrate it in a very funny way.

Advertising Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Associate Creative Director: Mariano German
Art Directors: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Jose Perez
Production Company: Salado Media
Director: Cali Ameglio
Fresh and juicy print ads.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Director: Alon Zaid
‏Copywriter: Suki Berg
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen Gross
‏Account Manager: Inbal Stern
‏Planning Director: Yoni Lahav
‏Planners: Zohar Reznik, Nili Rabinowitz
‏Photographer: Yoram Aschheim

Norte Beer: The Best Excuse Ever

Imagine telling your girlfriend that you want a night out with the guys and she not only agrees but is happy too. A dream come true or a perfect idea from Norte Beer?

Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur

Heineken: The perfect Date

Enjoy Heineken's new TV commercial. It is the sequel of "The Entrance" we saw back in January and it shares the same lively tone. It is shot in London at Le Meridien Hotel and the Rivoli Ballroom. What's great is the song “Jaan Pehechaan Ho” from the 1965 movie Gumnaa.

And, there is something else, a really funny making of. Watch it after the spot.

Advertising Agency: Wieden + Kennedy, Amsterdam, netherlands
Executive Creative Director: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns, Niko Koot
Planner: Stuart Parkinson, Martin Weigel
Project Manager: Sharon Kwiatkowski
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero
Producer: Alicia Bernard
Executive Producer: Helen Kenny
Editing Company: Marshall Street Editors
Editor: Tim Thorton-Allan
Audio Post: Grand Central
Sound Designer/Mixer: Raja Sehgal
Artist: Mohammed Rafi, Jaan Pehechaan Ho
Music Company: Agoraphone
Music Supervisor: Beth Urdang
Post Production: The Mill
Flame: Jay Bandlish
3D: David Lawson
Telecine: Adam Scott
Producer: Paul Schleicher

Tuesday, 24 May 2011

Steggles Chicken: Egg

The copy reads: "This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns".

I think that this is a great statement. It is very convincing.

Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane
Published: May 2011

Amour.com: Mirror

OK it is funny but if the agency's insight is true, then it is very sad that people who use dating services are so pathetic.

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Copywriters: Dimitri Hekimian, Peter Moyse
Art Director: Thomas Derouault
Art buyer: Isabelle Baud
Retouching: Christophe Huet- Asile

Bridgestone: Flatline

Very clever and to the point.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Chief Creative Officer: Bechara Mouzannar
Art Director: Jonathan Horner, Feras Shoujah
Copywriter: Faraz Khan
Illustrator: Steve Cicala
Retoucher: Andy Salisbury
Published: March 2011

Monday, 23 May 2011

Infographic: The Value of Social Commerce

Infographic: The Real Cost Of Social Media

All major companies are going social. They have Facebook pages, twitter accounts, they run social media campaigns, they try to reach potential customers and built loyalty.
But what is the real cost of social media?

Focus made this very interesting infographic to address this question.

It begins with the following statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”What are the benefits and what are the cost of a serious social media campaign?

It seems that social media is not a free ride. It's quite an expensive one. But there are rewards. And if you are serious about your brand then, according to the infographic, you should invest. Then again, you may not. Give it a good read and decide.

Axe: Multiple Girlfriends App

Facebook is the best environment for no budget ideas like this one. The multiple girlfriends app, adds on your relationship status hundreds of women. When your friends see that you are in a relationship with 300+ women, and press the link they are directed to axe's website where they can download the app themselves.

Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting

Friday, 20 May 2011

A Love Story… In Milk

2 bottles of milk fall in love in this great story with the sad ending. A very fresh and interesting way to address an environmental issue like recycling.

A Love Story… In Milk from Catsnake on Vimeo.


Written and produced by Stephen Follows (stephenfollows.com)
Directed and edited by Danann Breathnach (vimeo.com/​danannbreathnach)
Music composed by Michael Csanyi Wills

Mitsubishi ASX: The offroad citysized

Statued animals comes to life in this integrated campaign for the ASX promotion in Brazil.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum

Aufait Daily News

Advertising agency: Shem's Publicité, Casablanca, Morocco
Creative Director: Jean-François Fournon
Art Directors: Anastasia Garraza, Sergio Alonso
Copywriters: Sergio Alonso, Anastasia Garraza
Photographer: David Meignan
Retoucher: Fred Perrot
Modelmakers: Sébastien Baille
Published: April 2011

Wednesday, 18 May 2011

De Lijn: Mieren

Really funny.

Agency: Duval Guillaume

Rolling Stone Magazine: Jim, Jimi, Tina

Marcel Paris created a terrific site and a great print campaign for the Rolling Stone magazine called "Believein a new god everyday".
Visit www.believeinanewgod.com and listen to the stories of Jimi, Hendrix, Jim Morrison and Tina Turner, hear their music and watch videos about their lives as you flip the pages of an old book.

What is fascinating about this site is the way it gives you the infos, the interaction you have we the story and the great and carefully selected content. You can watch the videos on the site or in you tube, read related articled from Rolling Stone magazine, visit Marianne Faithfull's Facebook page or even send flowers to Jim's grave and write a message on his gravestone.

An amazing work for amazing artists.

The Site:

 The Print Campaign:

Advertising Agency: Marcel, Paris, France
Chief Creative Director : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Art Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve, Bastien Grisolet, Eulalia Bartolomeu,
Copywriter : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Illustrator : Denis Courare, Romain Renard, Florent Imbert
Published : March, 2011

Snickers: Party

Joe Pesci rules. He's hilarious. Great campaign by BBDO for Snickers.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena
Copywriter: Peter Kain
Art Director: Gianfranco Arena
Executive Producer: Amy Wertheimer
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Bob Yeoman
Editorial: Ian MacKenzie / Mackenzie Cutler
Effects: Mass Market
Post Production: Mackenzie Cutler
Primary Talents: Joe Pesci, Don Rickles
Special Music MAS

Monday, 16 May 2011

Stedfast Paper Shredders: Jumbled Conspiracy

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director: Raylin Valles
Copywriters / Art Directors: Saachi Sharma, Raylin Valles
Photographer: Amol Jadhav

ISPCC - I Can't Wait Until I Grow Up

This boy deserves an Oscar award. His acting surely gets the message across.

I can only hope that the new campaign of Irish Society for the Preventition of Cruelty to Children will help many Irish children who suffer from domestic violence.

You can read ISPCC's Children's Rights Manifesto and make a donation to www.ispcc.ie

Advertising Agency: Ogilvy & Mather, Dublin, Ireland
Creative Director: Colin Nimick
Art Director: Des Kavanagh
Copywriter: Laurence O’Byrne
Director: Richie Smyth
Published: May 2011

Tuesday, 10 May 2011

Ferrari World Abu Dhabi: It's your turn

Ferrari World Abu Dhabi is the largest indoor theme park. It features, among other things, the world's fastest roller-coaster. in just only 52m and less than 5 seconds, it reaches a speed of 240km.
That is a hell-of-a-ride.

Agency TBWA\Raad
Executive creative director Milos Ilic
Creative director Saadi Alkouatli
Associate creative director Cindy Hammel
Copywriter Cindy Hammel
Art director Amritraj Gupta
Agency producer Rouba Asmar
Production company City Films
Director Xavier Mairesse

Wednesday, 4 May 2011

AIDES: The World of Sex

Another great one from AIDES.

Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Executive Creative Director: Erik Vervroegen
Associate Creative Director/Copywriter: Spencer Riviera
Art Director: Chris Valencius
Associate Creative Director/Art Director: Nick Spahr
Illustrator: Rod Hunt
Art Buyer/Producer: Kelly Grubb
Published: March 2011

Dirt Devil: The Exorcist

very funny.

Creative: Andre Price
Director: Andreas Roth
Producer: Christian Hergenröther
DOP: Roland Stuprich
Music / Sounddesign: The German Wahnsinn Team
Editor: Alexander Menkö
Production Company: Filmakademie Baden-Württemberg
Published: April 2011

Fiat Street Evo: iPhone app

A small budget is not a problem. Lack of ideas is the problem. Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative  information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.

To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.

Agency: Leo Burnett Madrid

Tuesday, 3 May 2011

Thien Long: Fun Facts

Fantastic animation by Auckland’s Cirkus Productions for the TVC campaign for Vietnamese stationery supplier Thien Long.

The campaign focuses on ‘Fun facts’ such as "A blue whale’s tongue weighs more than an elephant".

Agency: OgilvyVietnam
Animation: Cirkus

TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.

Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Hasbro: You know more than you think.

Very accurate print ad for Trivial Pursuit. You really have to search deep inside to remember the answer.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Augustin Camus
Copywriter: Arnaud Viallaneix
Illustrator: Augustin Camus
Account Team: Marie-Laure Dangeon, Cécile Cabon, Juliette Ferre
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