Amazing things happen when you give your signature. And one of those things is helping the March of Dimes. TM Advertising created an illustration of a baby's face using signatures during the Signature Chefs Auction fundraising. For the March of Dimes, signatures mean that research is done. Vaccines are discovered. And healthier babies are born. Just as the chefs have given their own signature to this event – in the form of their signature dishes – everyone can show their support by signing their signature. You can find out more and sign at www.signaturechefsdallas.com
Advertising Agency: TM Advertising
Art Director: Federico Pacheco
Writer: Matt Christiensen
Illistrators: Federico Pacheco/ Scott Harben
CD: Brian Wood/ Matt Christiensen
GCD: Bernard Park
CCO: Bill Oakley
Development: Nick Boyd
A countdown room was set up in 3 IKEA stores in Singapore and Malaysia in order to built anticipation for the arrival of the new catalogue. Every day they built a room with IKEA's furniture in the shape of a number when seen from above and held an event. They streamed the room with 7 cameras in an interactive Facebook channel. The results: 3,7 million people reached through social media.
With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after
launching, at a rate of 5 tweets per second. Great work.
Credits: Advertising Agency: DDB, Barcelona, Spain General Creative Director: José María Roca de Vinyals Creative Directors: Javier Meléndez, Xavi de la Cruz Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla Technical Director: Emilio González Interactive Director: Pablo Sánchez Business Director: Gorka Lozano Account Director: Javier Villalba Digital Account Director: Thais Ruiz de Alda Account Executive: Laura del Rio Planning Director: Samanta Júdez Agency Producer: Vicky Moñino Digital Producer: Jordi Fernández
2 guys, 194 countries, 14 days, 1 city. Heineken goes very social and challenges Mick and Barnaby to meet someone from every country in the world in one city, Amsterdam. But they can't do it alone. So, go to Heineken's Facebook page and sign up to meet them or let them know if you know someone in Amsterdam.
Axe gives you the solution to the morning after problem where your girlfriend won't let you get of the bed. The morning after pillow. An inflatable pillow with Axe's smell which comes in various models. Funny.
Credits: Advertising Agency: DDB Latina Puerto Rico Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles Copywriting: Manuel Bordé, Santiago Cuesta Art Direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV) Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez Director: Alejandro Pedrosa Prod. Co.: Buena Vibra Agency Producer: Loren Ortiz, Ive Negrón Producer: Emil Medina Music: Estudios Machina
Mozart’s Concerto for Clarinet III battle against Tchaichovsky’s 1812 Overture for the promotion of Radio New Zealand Concert’s annual survey of the most popular classical music in the country. The winning works of ”Settling the Score“ were performed live at the Auckland Town Hall on November 15 by The Auckland Philharmonia, and will be repeated again on January 1.
Agency: Clemenger BBDO, Wellington
Executive creative director: Philip Andrew
Creative director: Brigid Alkema
Art director: Mike de Tullio
Copywriter: Mitch Alison
Illustration and retouching: Lightfarm Studios
Digital artist: Simon McCormack via
Nice work from a new agency called Arcana Academy. The spot is for their first client Sealy mattresses. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.
The increase of social media usage on all ages, the way people are watching TV these days, the decrease of mail and instant messaging and many more facts about the average American are presented in the following infographic from Socially Aware blog.
A spot for those who seek the perfect shot. Canon pays homage to photographers who do dangerous, silly or crazy things to get on camera what they imagined. The vehicle here is Canon EOS Rebel T4i.
Advertising Agency: Grey, New York, USA Chief Creative Officer: Tor Myhren Executive Creative Directors: Ari Halper, Steve Krauss Creative Director: Stu Mair, David Cuccinello Agency Broadcast Producer: Topher Lorette Agency Music Producer: Zach Pollakoff Agency Photography Producer: Jen Pugliese Production Company: MJZ - LA Director: Nicolai Fuglsig Director of Photography: Linus Sandgren Editorial Company: Work Editorial Inc Editor: Neil Smith Music / Sound Design Company: Black Iris Music / Sound Design: Henry Boy
The work of Keita Sagaki is so incredible. Click on the images to see the larger file.
Advertising Agency: Ogilvy & Mather, London, UK
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat via
The end is near. It's time to wash away your sins. With beer...
Advertising Agency: Rees Bradley Hepburn, UK Creative Directors: Stuart Jackson, Mike Kalin Art Director: Mike Gethin Copywriter: Gavin Johnson Photographer: Martin Brent Additional credits: Rob Hemus Published: November 2012 via
Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.
Erik Qualman, the social media guru and writer of Socialnomics, made the #4 version of Social Media Revolution video series with 2012 data. Watch it and then check the 2011 and 2010 versions to see how fast things changed.
Today, November 20th, is the Universal Children's Day. Most people don't know that every three seconds the world loses a child by hunger, malnutrition, dirty water or the absence of vaccine protection.
International Children's Fund and the Wuppertaler Kurrende Boy’s Choir who sings "Mad World", demonstrate perfectly this fact. If you want to help, you can donate here: https://www.icfaid.com/pages/DonateNow
Advertising Agency: Grey Düsseldorf
Chief creative officer: Roland Vanoni
Creative directors: Mark Hendy and Neil Elliot
Creative: Dominik Janning
Art director: Michael Kucharski
Producer: Anne Parlesch
Account manager: Anna-Christin Saric
Production: Parasol Island
Producer: Kim Düsselberg
Director of photography: Tim Neiser
2nd unit director: Lukas Remie
Mastering: Studio Funk by Marco Manzo
The latest Johnnie Walker campaign in Australia, builds a great atmosphere due to the incredible work by ALT.VFX. The spot was shot entirely in Prague. Watch it and then see the second video illustrating how it was done. The three main rooms of the mansion were built entirely as 3D environments from over 300 individual CG models.
See how it was done:
Credits: Agency:Leo Burnett Sydney Chief Creative Officer: Andy DiLallo Creative Director: Vince Lagana Creative Director: Grant McAloon Client Services Director: Peter Bosilkovski Account Director: Claire Kesby-Smith Agency TV Producer: Rita Gagliardi Production Company: EXIT Films Director: Mark Molloy Producer: Alice Grant VFX and Post Production: Alt.vfx, Brisbane. VFX Supervisor: Colin Renshaw VFX Producers: Lily Crowley & Marnie Ellis Grade: Andrew Clarkson, Method Studios Editor: Peter Sciberras, Method Studios Music Composer: Ramesh Sathiah, Song Zu Sound Engineer: Simon Kane, Song Zu
Jo Hartley (of “This is England”) is the mum Vs. Christmas in the new spot from British Supermarket Morrisons. It's both humorous and dramatized, with a great storytelling and lots of quirks. It's a different approach, a true approach to Christmas. Besides the TV spot, there is a Facebook application called "Crimes Against Christmas" where users can upload heinous Christmas photos.
Agency: DLKW Lowe
Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Dir of Photography: Alex Barber
Post-Prod House: Finish
Editing House: Final Cut
Editor: Joe Guest
World-class athletes, sponsored by Red Bull, do their magic in an incredible domino-like installation. Enjoy skydiving, skateboarding, golf, biking, off-road truck racing and more. The song is Soul Wars by Awolnation.
Starring: Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)
Every year, John Lewis welcomes Christmas with a great TV spot. Last year we saw a little boy counting the time, waiting to give his parents a present. This year, we see a snowman on an epic journey through mountains, rivers and the city in order to get something special for his snow girlfriend. A heart-warming spot shot in breathtaking New Zealand's scenery. The song, The Power Of Love from Frankie Goes To Hollywood, is a cover from Gabrielle Aplin, a 20-year-old singer-songwriter from Bath.
Advertising Agency: Adam & Eve/DDB, London
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp Creatives: Frank Ginger, Shay Reading Director: Dougal Wilson
The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.
Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok via
Viral? Forget, strategy, engagement, content and so on and so forth. Now you can buy your way into viral heaven. You want millions of views. Easy. Use Buyral. Great spoof from Canadian agency John st. Enjoy.
Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci
Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.
Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Directors: Jim Ingram and Ben Couzens Art Director: Ben Couzens Copywriter: Jim Ingram Agency Producer - TV: Sevda Cemo Agency Producer - Print: Ben Nash Strategic Planner: Mike Derepas Account Management Team: Paul McMillan - Managing Partner Simon Lamplough - Client Services Director John Meagher - Account Director Georgia Field - Account Manager Director: Mark Molloy DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit Producer: Alice Grant Production Company: Exit Films Editor: Rohan Zerna Flame Artist: Eugene Richards Post Production Company: The Butchery/ The Refinery Sound Designer/Engineer: Paul Le Couteur Sound House: Flagstaff Studios
Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset
Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill
Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki Art director: Krzysztof Jagielo Copywriter: Jan Cieslar Account manager: Sylwia Skarzynska Programmer: Piotr Polit
Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB
Agency: DDB GUOAN, BEIJING Global ECD: Jeremy Craigen Executive Creative Director: Greg Bray / Stephen Mui Art Director / Copywriter: David Mackersey Art Director / Copywriter: Jonathan John Head of TV: Christine Kastens Production Company: THE SWEET SHOP Director: Steve Ayson DOP: Antonio Paladino Executive Producer: Claire Davidson Producer: Maricel Ticar Santos Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR) Post Production & City: SFG - TECHNICOLOR / Shanghai Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)
"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.
Advertising Agency: Lg2, Quebec City, Canada Creative Director: Luc Du Sault Copywriter: Nicolas Boisvert Art Director: Luc Du Sault Accounts: Mireille Cote, Alexandra Laverdiere Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius Director: Nicolas Monette Production House: Philippe Lalande / Quatre Zero Un Sound Design: Boogie Studio via
This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.
Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.
Advertising Agency: Festo, Brasília, Brazil Creative Director: Cainã Souza Art Director: Felipe Pimentel Copywriter: Hélio Maffia Published: October 2012 via
This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.
Drambuie's surreal new campaign by Sell! Sell! could easily be made out of snapshots of a David Lynch's nightmare. Abstract landscapes, men chanting Dram-boo-eee, bottles casting shadows that transform to doors, reversed gravity and so on and so forth.
Agency: Sell! Sell!
Creative Team: Vic Polkinghorne
TV Producer: Fiona Plumstead
Film Prod Co: HSI London
Director: China Moya
Producer: Jeremy Goold
Dir of Photography: Ray Coates
Post-Prod House: MPC
Editing House: Work
Editor: Richard Orrick
Read more at http://www.thedrum.com/news/2012/10/15/ad-day-drambuie-extraordinary-bar#J6IB9eHwKWw7UT8T.99
There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.
Agency: DDB New York Chief Creative Officer: Matt Eastwood Client: Water is Life Executive Creative Director: Menno Kluin Head of Production: Ed Zazzera Agency Producer: Lindsey Hutter Copywriter: Frank Cartagena Art Director: Sam Shepherd Director/Editor: Alec Helm Designer: Juan Carlos Pagan Motion Graphics: Gina Lin Music: In the Groove via
The copywriter managed to make the winter very worm and me craving for a soup.
Advertising Agency: AMV BBDO, UK Copywriter: Richard McGrann Art Director: Andy Clough Agency Planners: Sophie Lewis, Peter Zezulka Accounts: Richard Arscott, Sam LeCoeur, Nick Lee, Katie Gray TV Producers: Yvonne Clayton, Zoe Cunningham Media Agency: Vizeum Media Planner: Louise Roberts Production Company: Sonny Director: Jeff Labbe Production Co. Producer: Amy Appleton-Smith Post-production Company: Absolute, The Mill Audio Post-production: Wave
A cloud with his own agenda. A cloud who chooses its own path, a cloud who darkens after his interaction with the big city. A cloud "made of more". A great metaphor, beautifully directed and with a top notch work on the CG cloud by The Mill.
Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill
Innocean's new spot for Hyundai Santa Fe presents a father who lives his life to the fullest along with his kids. But he surely doesn't want his wife to find out. His partner in crime is, of course, the all new Santa Fe.
Advertising Agency: Innocean, Worldwide Americas, USA Executive Creative Director: Greg Braun Creative Director: Robert Prins Creative Director: Max Godsil Director of Integrated Production: Jamil Bardowell Producer: Shelley Eisner Senior Art Director: Arnie Presiado Senior Copywriter: Jeb Quaid Account Director: Bryan Di Biagio Account Supervisor: Heidi Clemens Project Manager: M.J. Chow Production Company: Moxie Pictures Director: Frank Todaro
Storytelling at its best. The video is very funny but also gets the message across. A guy goes through hell to save the rainforest. You don't have to do that. There is a simpler way. Just Follow the Frog! Shop for Rainforest Alliance Certified products.
Director: Max Joseph Copywriter: Max Joseph Producer: Aaron Weber Actor: Tim Rock Music: Jeff Conrad
Upskirt shot in slow motion, erected nipples, hot ladies sexually aroused, all because of the new Hyundai Santa Fe and its Storm Edge Design. Fitzroy Amsterdam really worked on Hyundai's slogan "New thinking. New possibilities.".
About a year ago, Samsung mocked Apple's fanboys waiting in an endless line to get the new iPhone. Now, they do it again. And, once again, who can blame them after the second in a row disappointing iPhone. The video is hilarious.
Together we achieve better things than separately. This installation in front of Université du Québec à Montréal’s Science Faculty is based on that notion. It is a giant collective instrument made of 21 musical swings; each swing in
motion triggers different notes, all the swings together compose a
piece, but some sounds only emerge from cooperation. Installations like this can lighten up a city.