Wednesday, 1 February 2012

VW: The Dog Strikes Back - Super Bowl 2012

Disappointing. The teaser "the bark side" was great. It raised our expectations for the final spot. But the only great thing about the game day commercial is the dog. The Star Wars' ending seems like a desperate attempt to keep up with last year's success. What do you think?

Agency: Deutsch LA
CCO: Mark Hunter
Group creative director: Michael Kadin, Matt Ian
Creatives: Brian Friedrich, Mark Peters
Production company: Park Pictures
Director: Lance Acord

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