City of Vancouver: People are fragile

With the "People are Fragile" road safety program, the city of Vancouver is trying to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. They launched the following outdoor and ambient campaign.

Advertising Agency: Hot Tomali, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Scott Maddox
Copywriter: Scott Maddox
Graphic Designer: Davinder Deo
Client Team Director: Alex Russell, Mairi Welman
Graphic Designer: Wells Stringham
Agency Producer: Juliana Hendriks
Producer: Sean Frith
Production Company: The Orange Apple
Graphic Designer: Davinder Deo, Wells Stringham
Photographer: Philip Jarmain
Retoucher: Paul Lang
Account Manager: Kyle Stewart
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