Xerox: A world made simpler

Excellent mixture of printed paper, stop motion and CG in this corporate video for Xerox. Psyop and Blacklist partnered up to tell the story of Xerox via Y&R, New York. Shot in one room with a solitary Xerox MFP, Psyop's Laurent Barthelemy and Blacklist's Denis "Cisma" Kamioka co-direct the tale of Xerox's services, technology and expertise through constant movement and playful applications of paper.

Agency: Y&R, New York
Executive Creative Director: Jim Radosevic
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Executive Producer: Robert Beck
Producer: Craig Sklaver

Production Company: Psyop / Blacklist
Director: Psyop / Cisma
Creative Directors: Laurent Barthelemy, Denis Kamioka
Psyop Executive Producer: Lucia Grillo
Blacklist Executive Producer: Adina Sales
Producer: Ave Carrillo, Erik Gullstrand
Live Action Producer: Gabi Hahn
VFX Supervisor: Joerg Liebold
Designers: Naomi Chen, Eunice Kim
Editor: Sam Goetz
Storyboard Artist: Ben Chan
Lead Technical Director: George Smaragdis
Animation: Ryan Moran, Helene Park, Sophie Gate
VFX: George Smaragdis, Jordan Harvey
Light: Fabio Piparo
Lead Tracking: Bogdan Mihajlovic
Compositing: Herculano Fernandez
Flame: Aniello Zampella, Fabien Coupez

Live Action Production Company: Parnoid BR
Executive Producer: Egisto Betti
Production Manager: Gabi Hahn
First Assistant Directors: Camila Andreoni, Renata Salloum
Director of Photography: Pierre Kerchove
Art Director: Olivia Helena Sanches

Stop Motion: Fabio Yamagi, Banzai Studios