Wednesday, 5 September 2012

URA.RU: Make the politicians work

No budget. Just a lot of creativity. is a local site at Yekaterinburg – the fourth largest city of Russia. They wanted to pressure politicians to do something about the quality of the roads which is terrible. So, they drew the faces of the governor, the mayor and the vice-mayor in 3 potholes in the city center, made a PR campaign out of it and forced them to stop making promises and actually do something for the roads.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

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