Thursday, 11 October 2012

Water is Life: Hashtag Killer Anthem

There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.

Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Client: Water is Life
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Agency Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In the Groove

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