Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.
Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci
Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci
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