What an amazing installation! A giant 10 feet wide and 90 feet in length sculptural ribbon winds through the five story atrium of the Nature Research Center in Raleigh, North Carolina, It is made of 3600 tiles of LCD glass. Animations are created by independently varying the transparency of each piece of glass.
Patterned by Nature was created by Plebian Design - plebiandesign.com Hypersonic Design & Engineering - hypersoniced.com Sosolimited - sosolimited.com
Advertising Agency: Cheil Worldwide Seoul, South Korea Creative Director: Hui-Kang Yea Art Director / Copywriter: Giho Lee Graphic Designer: Hee-Chan Yang VFX Designer: Yong-Kyu Lee Published: March 2012 via
Excellent mixture of printed paper, stop motion and CG in this corporate video for Xerox. Psyop and Blacklist partnered up to tell the story of Xerox via Y&R, New York. Shot in one room with a solitary Xerox MFP, Psyop's Laurent Barthelemy and Blacklist's Denis "Cisma" Kamioka co-direct the tale of Xerox's services, technology and expertise through constant movement and playful applications of paper.
Agency: Y&R, New York Executive Creative Director: Jim Radosevic Art Director: Kleber Menezes Copywriter: Corey Rakowsky Executive Producer: Robert Beck Producer: Craig Sklaver
Production Company: Psyop / Blacklist Director: Psyop / Cisma Creative Directors: Laurent Barthelemy, Denis Kamioka Psyop Executive Producer: Lucia Grillo Blacklist Executive Producer: Adina Sales Producer: Ave Carrillo, Erik Gullstrand Live Action Producer: Gabi Hahn VFX Supervisor: Joerg Liebold Designers: Naomi Chen, Eunice Kim Editor: Sam Goetz Storyboard Artist: Ben Chan Lead Technical Director: George Smaragdis Animation: Ryan Moran, Helene Park, Sophie Gate VFX: George Smaragdis, Jordan Harvey Light: Fabio Piparo Lead Tracking: Bogdan Mihajlovic Compositing: Herculano Fernandez Flame: Aniello Zampella, Fabien Coupez
Live Action Production Company: Parnoid BR Executive Producer: Egisto Betti Production Manager: Gabi Hahn First Assistant Directors: Camila Andreoni, Renata Salloum Director of Photography: Pierre Kerchove Art Director: Olivia Helena Sanches
British street artist Filthy Luker in collaboration with Red Stripe, transformed Manchester Town Hall into an interactive Space Invaders game using plastic road barriers and road work equipment. The retro-classic installation comes to life at night with LED lights which animate when anyone presses a button on the street.
Nice illustrations in this interactive site for the new Beetle. You draw a Beetle and the story begins.You get to draw various things along the way until your car falls down to a huge VW machine and be transformed to the new Beetle.
“Some words are hard to reach. Unlimited minutes plan.”
Advertising Agency: Grey, Santiago de Chile
Executive Creative Director: Miguel Angel Cerdeira
Creative Director: Alberto Osorio
Art Director: Johann Hotz
Copywriter: Alberto Osorio, Ignacio Gutierrez
Illustrator: Oscar Ramos, Marabolo via
McCann Istanbul used Facebook Photo Gallery to create and ad for Volkswagen Amarok. It consists of 200 images and you just have to keep
your finger on the -> button and flip through the album so fast that
it turns into a never ending movie loop.
"Sexy never takes a day off". Another great commercial from Agent Provocateur, blog's favourite lingerie maker. A sexy model chases a bag-snatching thief and during the chase she looses her clothes but keeps running only with her sexy lingerie.
"Believe in your Smellf" says Wieden + Kennedy Portland and Old Spice "Champion". And you can built muscles, have nice hair, sophisticated friends and drive a sports car made from environmentally friendly materials. You can even broke up with Heather Graham. OK. Déjà vu.
Old Spice continues in the same path. Maybe they just can't escape this. The spot is good but it makes you compare it with the first campaign. What do you think?
That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!
That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians) made fake "domino's" sounds. The outcome is a both funny and creative.
The Brazilian spirit. Agência CASA turned one of the most boring things, filling the time sheet, into a funny process. When 100% of the time sheets are complete, an electronically locked fridge opens and everyone gets free beers. CASA is one of JWT Worldwide’s digital and innovation hubs.
Impressive -or depressing- facts for the new iPad and its environmental footprint. The following infographic from Sortable.com, published on Mashable is very interesting. The new iPad emits 180 kg of CO2. Its a lot if you compare it with iPad, 130 kg and iPad2, 105 kg of CO2. Just imagine that the emissions of all iPads sold equals the total CO2 emissions of 1.265000 cars in one year.
Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd via
A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David via
2.800 products in a 300 x 250 pixel web banner. This great banner that you can play with here
shows that no matter how cramped your space is, there’s always a
solution. There must be so much work behind this.
A tribute to moms. The hardest job in the world, but at the same time, the best job in the world. Wieden + Kennedy launched the P&G "Thank you, Mom" campaign for the London 2012 Olympic Games with a 2 minute film.
A very emotional film directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams). It was shot on 4 continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
You can also say thank you at www.facebook.com/thankyoumom
A campaign from TBWA paris to help stop the dictator Omar al-Bechir, the President of Sudan.
Advertising Agency: TBWA Being, Paris, France Creative Director: Thierry Buriez Art Director: Stéphane Sacuto Copywriter: Kate McMullen Brand Manager: Marie Reynaud TV Production: Hervé Dommange Sound Producer: Fabrice Pouvreau Production Company: Blue Film Producer: Philippe Garnier Director: Bertrand Touchard / InDaPROD Producer: Philippe Garnier Voice-over: Charlotte Rampling
A truly "Smart" use of Twitter. Smart Argentina used their Twitter page to create an animated ad in their Twitter stream. You can play in their Twitter page. Push J to move forwards and K to move backwards.
Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.
This story will surely remind you a 2009 Cannes' gold winner spot. In Nike's spot we see two lovers running across USA to meet each other. They are singing some funny lyrics, the guy gets in the hospital because he can't keep up to the pace and the woman finds him there to end the little story and promote Nike Free Run+ 3. A social media campaign that will challenge runners to test their strength by singing to a special “Nike Free Running Karaoke” mix, debuts next week.
The spot is easy to watch, funny in some points but too "American" for me.
Those who missed the awarder "Love Distance" spot can watch it after Nike's. Which one do you like?
Advertising Agency: W+K Portland
LOVE DISTANCE / SAGAMI RUBBER INDUSTRIES / CONDOMS
What's your wild rabbit? Droga 5 has made a wonderful campaign for Hennessy Cognac.
Find your limits, your wild rabbit inside you, like world champion boxer, politician and businessman Manny Pacquiao, winning musician, lyricist and poet Erykah Badu and film-making visionary and philanthropist Martin Scorsese did.
Agency: Droga5 NY Creative Chairman: David Droga Executive Creative Directors: Ted Royer / Nik Studzinski Creative Directors: Maja Fernqvist / Joakim Saul Copywriter: Feliks Richter Art Director: Alexander Nowak Designer: Ryan Hoelting Head of Integrated Production: Sally-Ann Dale Executive Producer: Ben Davies Agency Producer: Maggy Lynch Senior Print Producer: Jeannie O'Toole Head of Strategy: Jonny Bauer Account Director: Steven Panariello
The sequel to last year's Magnum game has a few additions that makes it worth playing. Check the video below then go to http://pleasurehunt2.mymagnum.com/ and try it for yourselves.
Agency: Lowe Brindfors
Creative Director: Patrik Westerdahl and Petter Lublin
Copywriter: Henrik Haeger
Web Designer: Ellinor Bjarnolf and Rasmus Sjöborg
Strategy Director: Oscar Erlandsson
Account Director: Tina Jarlerud
Digital Producer: Lisa Flacké and Sofia Jönsson
Account Manager: Jessica Nordlund and Emma Branting
Technical Producer: Tobias Löfgren
Production: B-Reel/B-Reel Films