Thursday, 17 January 2013

Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function

(thanks Shannon)


Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie 
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio

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