Wednesday, 10 April 2013

Adidas: It's blue, what else matters?

John Terry, Fernando Torres and Juan Mata covered in blue paint for the Adidas promotion of the new Chelsea team 2013/14 home shirt. Instead of just showing the new shirt the creative agency came up with the idea to build up on the team's colour. It's blue, what else matters? I guess if you're a real fan of the club, this campaign should speak right at your heart.

Advertising agency: The Corner
Creative director: Tom Ewart
Creative team: Matthew Lancod, Robert Amstell, Mike Kennedy and Pauline Ashford
Head of integrated production: Danny Bush
Designer: Will Chak
Business director: Jonny Angel
Production company: 24 Productions
Director/photographer: Mark Zibert
Sound design: Wizzy Wow
Retouching: Smoke & Mirrors

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