Tuesday, 2 April 2013

Canadian Real Estate Association: Look it up

Funny spots by CREA (The Canadian Real Estate Association) pointing out how the Internet through web searches, how to videos and blogs, makes people believe they can do anything by themselves. Through a series of various do-it-yourself situations gone wrong, CREA makes the statement that when it comes to something important like buying or selling a home, they're better…



Credits:
Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Michael Murray / Lance Martin
Senior Art Director: Mark Scott
Copywriter: Gerald Kugler
Agency Producer: Alina Prussky
Director: Blue Source
Executive Producer: Scott Mackenzie
Production Company: Radke Film Group
Producer: Donald Taylor
DP: Mattias Montero
Editorial: Aaron Dark / School Editing
Music: Black Iris / RMW
Airdate: March 2013




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