Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.
Credits:
Advertising Agency: Colenso BBDO, New Zealand
Credits:
Advertising Agency: Colenso BBDO, New Zealand
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