Thursday, 26 September 2013

BOX: One-of-a-kind projection mapping onto moving surfaces

A truly magnificent piece of work, exploring the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering.

Next level visual and interactive designer GMUNK has a detailed presentation about the project here.

Production Company: BOT & DOLLY
Executive Producers: Bill Galusha, Nick Read
Executive Creative Director: Jeff Linnell
Creative & Technical Director: Tarik Abdel-Gawad
Design Director: Bradley G Munkowitz
Lead Graphic Designers: Bradley G Munkowitz, Jason English Kerr
3D Artists: Scott Pagano, Bradley G Munkowitz, Jason English Kerr, Conor Grebel
2D Artists: Conor Grebel, Ben Hawkins, Pedro Figuera
Director of Photography: Joe Picard
Lighting Designers: Joe Picard, Phil Reyneri
Projection / Touch Designer: Phil Reyneri
Robotics Animation: Tarik Abdel-Gawad, Brandon Kruysman, George Banks, Michael Beardsworth
Robotics Operator: Michael Beardsworth, Brandon Kruysman
Prop Fabrication: Matt Bitterman, Ethan Dale
Script Supervisor: Ian Colon
Sound Engineers: Joe Picard, Michael Beardsworth
PAs: Sean Servis, Dakota Smith, Nico Mizono, Eric Wendel, Patrick Walsh
Editors: Ashley Rodholm, Ian Colon
Music / Sound Design: Keith Ruggiero
Sound Mix: Joel Raabe
Performers: Tarik Abdel-Gawad, Iris, Scout

Mercedes-Benz TV: Magic body control

The fact that chickens can hold their heads still when someone moves their bodies has made its way to a funny spot demonstrating MercedesBenz's intelligent drive.


Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Peter Waibel
Creative Directors: Robert Herter, Lukasz Brzozowski
Art Director: Lucas Osis
Copywriter: Nico Baumann
Account Management: Sonja Stockmann, Darek Stöhr, Fabian Kredig, Julia Körte
Agency Producers: Christoph Köhler, Sebastian Fahlbusch
Production: BIGFISH
Director: Daniel Warwick

Tuesday, 24 September 2013

Mercedes Concept GLA: The Monolith

A wonderful film about the carving of a monolith into the Mercedes Concept GLA from the movements of dancers, a scateborder, a football team, two lovers, a stag and fire. A monolith shaped be sensation.

Advertising agency: CLM BBDO Paris

Tui Beer: Guy finds his house plumbed with beer

Cool prank from Tui beer that went viral. A bunch of guys took several kegs of beer and plumbed them into every tap in one of their friends house, along with loads of cameras to catch the action. Then they took a cold beer and watched their friend open every tap on the house and see cold beer pouring out. The branding appers only on the kegs of beer if you pay close attention.

The whole prank:

Advertising agency: Saatchi & Saatchi Auckland

Monday, 23 September 2013

Nike Sunar: Just Do It - Hareket Matbaası

Action printint technique by Nike in Turkey. Posters created by the movement of professional athletes.

The Wind Portal

The Wind Portal is an installation shaped as a monumental gate of 8 meters high and composed of 5.000 paper windmills that spin thanks to an integrated wind system, the aim was to make our visitors feel, hear and be aware of the action of transitioning through two spaces. The Wind Portal is part of the London Design Festival , and will be on display through November 3, 2013.

Designer Najla El Zein sais: "The wind portal tries to grasp and emphasise on common emotions and senses that are often forgotten. Its architectural shape works as a "trompe oeil" effect which, according to the angle you are positioned from, one would perceive the gate as being closed. As soon as you approach it, the gate seems to open up."

Najla El Zein Design Studio: Najla El Zein, Dina Mahmoud, Sarah Naim, Sara Moundalek.
Lighting designer and automation: Maurice Asso, Hilights

Samsung Galaxy S4: The Smart Phone Line

Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.

Advertising Agency: Colenso BBDO, New Zealand

Dropping: High-speed photographs of ink and oil

Amazing fluid sculpting from Alberto Seveso. As big fan of the chaos theory, he used ink and oil and high-speed photography to make "Dropping".

The ultimate guide to explain Digital (to your colleagues)

If you ever had to explain what is Digital to your colleagues, then you will appreciate this guide by Gregory Pouy who makes your life as a digital professional easier. This guide will help your colleagues to better understand to what extent digital, as a tool, is modifying their company and (probably) their jobs.

Presentation: Gregory Pouy
Drawings: Gaelle Lasne

Thursday, 19 September 2013

TFO Canada: The Living Piano

A piano you can walk on and opera singers to sing accordingly. This is a unique instrument and a beautiful way to bring opera to the people. During the Festival d'Opéra de Québec, TFO made an interactive and never-seen-before instrument. People where invited to walk on a 12-note Living Piano, featuring opera singers who elegantly belt out their corresponding notes as the different keys where played.

Gillette Training Tracks: Built For Training

American football players workout is turned into a music track in this great video from Gillette. Phil Mossman, took the sound of pushups, weight lifting, jump rope, heavy bags hitting and all the movements of the players workout inside the gym and managed to create a music video that is actually good.

Agency: BBDO New York
Production Company: Partizan
Director: Michel Gondry
Post: Final Cut - New York
Composer/Arranger: Phil Mossman

Tuesday, 17 September 2013

Volvo Trucks: The Hamster Stunt

Volvo Trucks does it again. This time a hamster is steering a 15-tonne Volvo FMX construction truck at Los Tres Cunados in northwestern Spain, a place famous for its challenging conditions.

A precision driver holds a carrot and as Charlie, the little hamster, is chasing it he is steering the truck and proves that Volvo's latest steering system is very easy to handle.

Filmed in a steep quarry this test will definitely impress you.

Advertising Agency: Forsman Bodenfors
Director: Jamie Rafn
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Adelphoi
Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers

15 Facebook amazing statistics

With 1,15 million users and counting, you come to expect that every Facebook number will be huge but still the stats are too impressive. The following infographic by Dashburst presents 15 amazing facts, like the staggering 240 billion total uploaded photos and the 350 million photos uploaded each day. A company with $5,09 billion revenue in 2012 has only 4.619 employees. That is impressive.

Monday, 16 September 2013

Chipotle: The Scarecrow

Chipotle returns with a new short film against the evil Crow Food which represents the food industry. Wonderful animation, lovable character, great music by Fiona Apple who covers ("Willy Wonka and the Chocolate Factory's") "Pure Imagination".

Following Cannes Grand Prix awarded "Back to the start", this new short film, follows a sracecrow in a big scary city dominated by the mass production food factories. Chickens being injected, food with beef-ish labels, cows milked inside metal machines, makes this world crying for help which screcrow addresses with fresh food.

If you have an Apple device you can download the interactive game.

Animation: Moonbot Studios
Music: Fiona Apple "Pure Imagination"

Friday, 6 September 2013

Guinness: Wheelchair basketball

Guinness shows what true friendship is all about in this brilliant heartwarming spot.

Guinness wheelchair basketball

Agency: BBDO, New York

Wednesday, 4 September 2013

Nike Presents: Just Do It - Possibilities

This is top-notch advertising. "Just Do It" turned 25 years old in July and Nike celebrates it with an awesome spot urging you to push your limits. The cinematography is fast-paced, the spot flows from one sport scenario to another perfectly, the voice over of Bradley Cooper is fresh and passionate. The film features LeBron James, Serena Williams, Gerard Pique, Andre Ward and actor Chris Pine.

"We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing."

Nike Presents: Just Do It -- Possibilities

Advertising agency: Wieden + Kennedy
Filming director: Nicolai Fuglsig via MJZ
Director of photography: Greig Fraser
Visual effects: A52
Sound design: Barking Owl
Mixing: Lime Studios
Music: “Future Starts Slow” by The Kills.

Android KITKAT 4.4: The future of confectionery

Each Android version is named after a dessert and in alphabetically order. So, from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, it was time for K and what's more suitable than a favorite worldwide chocolate like Kitkat. According to adage no money changed hands.

A parody video -making fun at Apple-like dramatic debut videos- was made to introduce the new Android KitKat 4.4 along with a revamped version of KitKat site and an Android microsite that you should check out:

Tuesday, 3 September 2013

Take 3: Recycle a tweet - The worlds first recyclable and refundable tweet‏

8 billion bottles and cans trash Australian beaches, rivers and ocean each year, killing precious wildlife and marine life.

In an attempt to convince Barry O'Farrel, the Premier of New South Wales, to implement a Cash for Containers scheme (Recycling deposits), Take 3 created the world's first recyclable and refundable tweet.

Though recycling deposit refunds has been a proven solution around the world, in Australia it is still facing strong opposition from beverage companies.

A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. Take 3 needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change.

So they created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it.

Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.

Support the call for a Cash for Containers  scheme by recycling our tweet at

The Take 3 Team
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