Wednesday 12 March 2014

Carlsberg: HappyBeerTime

Blending social with on premise sales is not an easy task but Carlsberg's Happy Hour 2.0 campaign seems to make everybody happy. Bars have a HappyBeerTime USB stick that when plugged in Happy Hour appears on screen for a limited amount of time. Then people take a photo, upload it to Instagram tagged with #HappyBeerTime and the bar's name and they get extra Happy Hour time. So, bars sell beers and get on Instagram, customers gets discounts, Carlsberg gets content. Everybody's happy.

Carlsberg - HappyBeerTime


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Credits:
Advertising agency: Konstellation, Copenhagen

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