A very emotional spot for World Down Syndrome Day on March 21st. Coor Down, Italy's national organization for people with Down syndrome received a letter from a mother who learned that her son will be born with Down syndrome. She asked "I'm scared: What kind of life will my child have?"
The answer came from Saatchi & Saatchi with this emotional video where 15 people with Down syndrome respond to her. "Everyone has the right to be happy" as the tagline says.
Credits:
Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo
The answer came from Saatchi & Saatchi with this emotional video where 15 people with Down syndrome respond to her. "Everyone has the right to be happy" as the tagline says.
Credits:
Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo
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