Friday, 12 December 2014

ANDY Awards 2015 Call for Entry videos seek your bravest work

Disposing bombs, operating on someone's brain or fight fires may be tough jobs to do. But it's nothing compared to being an Ad Man.

Wieden + Kennedy made 3 funny videos for the ANDY Awards 2015 Call for Entries. An Explosive Ordnance Disposal Specialist who would choose the bombs over an advertising job trying to make killer social media campaigns in a week. A surgeon and a firefighter who also point out the stress and the courage it takes to conceptualize and run a campaign.

Beside the three films there is a series of display and social media ads. You can also take an interactive quiz on the website

ANDY Awards 2015 Call for Entry firefighter

ANDY Awards 2015 Call for Entry surgeon

ANDY Awards 2015 Call for Entry astronaut

Agency: Wieden+Kennedy
Global ECDs - Colleen DeCourcy, Susan Hoffman
Creative Directors - Alberto Ponte, Ryan O'Rourke
Creative team - Alberto Ponte, Ryan O'Rourke
Interactive Director - Dan Viens
Planner - Andy Lindblade
Account Service - Karrelle Dixon
Film Producer - Ben Grylewicz
Art Buyer - Krystle Mortimore
Interactive Producer - Patrick Marzullo

Tuesday, 2 December 2014

Canal Sony Brasil: Skip Ad Festival

Many have used the YouTube's 5 seconds waiting time before you can to skip the ad in a creative way. Publicis Brasil, went a step further for the promotion of The Voice's new season on Sony Channel in Brazil.

The hosted a musical contest and made the viewer become the judge. Singers had five seconds to prove that they are good enough to enter the show. If the user skipped the ad then the singer was rejected. If the user watched over 5 seconds the singer was approved.

Skip Ad Festival - Canal Sony Brasil

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Agency producers: Tato Bono, Cayan Lobo
Production House: Casa do Vaticano
Director: Guilherme Petry
Director of Photography: Pablo Chasseraux
Postproduction: Casa do Vaticano
Sound company: Lua Nova

Monday, 1 December 2014

Mix Brasil Festival: Everyone is gay

A solid insight: A certain behaviour, however trivial it is, can be interpreted by other as "gay". Neogama BBH, Sao Paulo with the campaign "Everyone is gay", builds upon that insight with a great sense of humour.

Mix Brasil Festival - Everyone is gay

Advertising Agency: Neogama/BBH, Brazil
Copywriter: Fabio Mozeli
Art Directors: Daniel Chagas Martins, Fabiano Pinel
Creative Directors: Alexandre Gama, Marcio Ribas
Account Managers: Silvia Tommasini, Mariana D’Aprile, Felipe Sakai, Gabriel Monteiro
Plannner: Eduardo Lorenzi
Media: Luiz Gini and Giuliana Chekin
Production Director: Mariah Bayeux
RTVC: Paula Alimonda and Gabriela Baroni
Production Company: Hungy Man Brazil
Film Director: João Caetano Feyer / Amnésia
Director of Photography: Fernando Young
Film Art Director: Pedro Henrique Rodrigues
Executive Producers: Alex Mehedff, Rodrigo Castello
Production Managers: Renata Dumont, Mariana Barbiellini
Production: Hungry Man Team
Editor: Amnésia
Post Production Supervisor: Rodrigo Oliveira
Post Production Company: Efecktor
Color Grading: Psyco N'Look
Sound Company: Satélite Áudio
Sound Managers: Fernanda Costa, Marina Castilho

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