Thursday, 8 January 2015

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Ikea: The joy of storage

Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

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