Monday, 28 November 2016

ALS League - The never-ending mannequin challenge

I know that we've all seen more than enough videos called “The Mannequin Challenge” but this one from ALS League (ALS=Amyotrophic Lateral Sclerosis) is different and for a good cause.

Watch the video here:

The first seconds you are watching a regular Mannequin Challenge: you see a medical lab with researchers and professors in white coats that – as they are supposed to - remain motionless while the camera winds its way through the area. But when the last mannequin appears, the challenge gets a whole other meaning. While the researchers continue their activities, the last mannequin remains motionless. The person carries a sign that says “For ALS-patients, every day is a Mannequin Challenge.” It’s clear that this person has ALS, a progressive neurological disease that causes dysfunction of the nerves that control muscle movement, leading to muscle weakness, gradually affecting nerves that control breathing and other vital bodily functions, resulting in death within 2 to 5 years’ time. A disease that cannot possibly leave people unmoved.

ALS League - The never-ending mannequin challenge

The Belgian ALS League and the researchers in the movie are in need of funds to continue their research on ALS. You can help by donating and sharing this video.

ALS League - The never-ending mannequin challenge

Contact information

Evy Reviers, CEO, M +32 495 44 67 82
ALS League Belgium
Campus St Rafaël, building H, 4th floor
Kapucijnenvoer 33 B/1
3000 Leuven

Advertised brand: ALS League Belgium
Agency: Publicis Brussels
Published/released: 25 November 2016
Client + client contact: ALS League Belgium, Evy Reviers
Creative Director: Tom Berth, Geert De Rocker, Naïm Baddich
Creative team: Marc Richard Vander Heyden, Massimo De Pascale, François Massinon, Massimo Regaglia, Pierre Urbaniak
Account Manager: Fréderic Sodermans
Producer: Daan Feytongs, Marc Van Buggenhout
Camera: Muna Baradi
PR Director: Kathy Van Looy 

Friday, 11 November 2016

Deceased Poet becomes Signing Sensation at Belgian Book Fair

Is it possible for 8 authors to sign non-stop for 12 days? Yes if a robot does all the signing for them.

People usually goes to the Antwerp Book Fair (Belgium) every year to score signatures from their favotrite authors. This year online shop raised the signing bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins.

A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. wants to draw attention to genuine literary talent again with this campaign.

Deceased Poet becomes Signing Sensation at Belgian Book Fair

In collaboration with the Antwerp Research & Design Lab Beyond, DDB Brussels created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.

In total, an intensive test phase took four weeks. Kevin Verelst, co-founder and Art Director of Beyond explains, “The greatest challenge was above all to imitate the writing as faithfully as possible. In the process, it was essential to completely fine-tune four important elements. Namely, the choice of pen, the angle of the writing, the pressure of the pen on the paper and the writing speed.”

'The impossible signing sessions' by at the Antwerp book fair from DDB Brussels on Vimeo. - The Impossible Signing sessions from DDB Brussels on Vimeo.

Credits :

Client :
Agency : DDB Brussels
CD : Peter Ampe & Odin Saillé
Creation : Danny Vissers
Ad & Copy: Tom Meijer & Silke Beurms
Accounts : Francis Lippens & Romy Vierhouten
Strategy: Dominique Poncin, Jorian Vanvossel
Digital Design: Wieste De Ridder
Motion Design: Sven Verfaille
Producer: Stefanie Warreyn
PR: Kenn Van Lijsebeth
TV producer: Brigitte Verduyckt
DOP: Adrien Moormann
Design lab:
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