Wednesday, 22 February 2017

Air France "French Kiss & Ride" by Duval Guillaume

Saying goodbye to your loved once at the airport is always a very intense moment. However, long queues and the necessity to be there on time prevent you from doing just that. But not when you live in Belgium and travel with Air France. To emphasize the convenience of travelling with Air France from Bruxelles-Midi, Duval Guillaume developed the campaign “French Kiss & Ride”: Kiss & Ride, the French way.

Air France French Kiss & Ride

The French Kiss & Ride is, first of all, a spot in the underground parking of the train station: parking is free so you can say goodbye properly - totally different from any other standard Kiss & Ride zone, where you can only stay for about 2 minutes.

To make your goodbye even more memorable, Duval Guillaume created a special spot in the train station. Here everyone could take the time to say goodbye to their loved ones, before taking the train to a faraway destination. The goodbye was filmed, and the movie was sent to your mailbox as a souvenir, and to share on social media. In and around Bruxelles-Midi different posters and digital banners showed the way to the French Kiss & Ride spot. Influencers and travel bloggers were invited to share pictures and movies with their followers. No doubt: from now on there is time to say "Au revoir, mon amour!" before you leave for a flight.

Advertiser: Air France Belgique
Client Contacts: Ellen Schouppe
Agency: Duval Guillaume
Managing Director: Patrick Clymans
Executive Creative Directors: Koenraad Lefever & Dries De Wilde
Art Director: Arnaud Bailly
Copywriter: Karel De Mulder
Strategic Director: Piet Wulleman
Account Manager: Florien Vanderperren
Account Executive: Dorien Van Antwerpen
PR Company: MSL Group
PR Director: Kathy Van Looy
Designer: Laurent Lejeune
DTP: Bart Janvier
Digital Producer: Bart Callaerts
Production Company: Geronimo & Prodigious
Director: Jan Boon
Post Production Company: Geronimo
Illustrator: Timo Meyer
Production Manager: Christ Lannoy
Media Planner: Maxu

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