Showing posts with label Experiential marketing. Show all posts
Showing posts with label Experiential marketing. Show all posts

Wednesday 8 March 2017

The Fairtrade Foundation: Farley & Bell

This hard-hitting stunt from AMVBBDO demonstrates how people are often seduced by nice branding and don't think to question where their food might come from.

Salespeople from a fake new brand called Farley & Bell approach people on the street asking them to sign up to a new fruit and veg box scheme. What they didn't expect was that these fresh and cheap fruit boxes would be delivered to their front doors by exhausted and struggling children.

The Fairtrade Foundation - Farley & Bell


Then they learn that Farley & Bell is actually a fake brand, created to highlight the exploitation of farmers and child labour in countries such as Ghana and Cote d'Ivoire by food companies.

“Sometimes you just don’t think what’s behind the cheap price. You get drawn in by a deal and pretty packaging,” says one shocked buyer.

U.K.'s "Fairtrade Fortnight," is running from Feb. 27- March 12 and the stunt took place on the streets of West London.

Jonathan Smith, head of campaigns at the Fairtrade Foundation said: "Whether in the UK or in Malawi, no one deserves to be short-changed for a hard day’s work. Farmers get a better deal when they sell their crops on Fairtrade terms. Through Fairtrade, farmers can invest in better farming practice, earn more money for their crops, and make sure their children are fed and can go to school. Communities can also invest in clean water and clinics, improving everyone’s health."



Learn more: http://fortnight.fairtrade.org.uk/

Credits:
Advertising Agency: AMVBBDO
Production: Acne London
Director: Johnny Hopkins
Creative: Clark Edwards
Creative: Andre Hull
Producer: Nikki Marsh

Wednesday 2 December 2015

5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.



Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra

Monday 23 March 2015

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Julius Meinl coffee: Pay with a poem




Friday 27 February 2015

On Valentine’s Day, would you take your fiancee to a fast-food?

Would you take your fiancée to a fast-food on Valentine’s Day? Definitely not. Unless it's a transformed Burger King with valets, violinist and waiters.

Burger King wanted to link the love of the Whopper with love itself. So, Buzzman created Whooper Valentine. An initiative which gives a chance to the biggest Burger King fans to surprise their fiancée on Valentine’s Day. On this special occasion, the Champs Elysées restaurant was completely transformed with valets, violinist and waiters and 10 couples had the chance to enjoy their whopper.

Whopper Valentine. Would you take your fiancee to a fast-food on Valentine’s Day ?




Credits:
CEO & Creative Director : Georges Mohammed-Chérif
Vice President : Thomas Granger
Associate Director : Julien Levilain
Creatives : Pierre Cognard, Guilhem Barbet
Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
Producers and Art Buyers : Vanessa Barbel, Pauline Couten, Benoît Crouet
Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Wednesday 15 October 2014

North Face: Never Stop Exploring

Imagine going for shopping and while you are checking the clothes, the floor starts to shift and disappearing into the wall. This is the situation the customers of a North Face pop-up store in Korea had to deal with. The walls of the store were rock climbing walls and the customers had to hang on to the footholds or fall down. Then a North Face jacket appeared hanging from the center of the ceiling and customers had 30 seconds to decide if they would take a leap and grab the jacket before falling down.

A great stunt from Innored that delivers North Face's 'Never stop exploring' message.

North Face: Never Stop Exploring




Credits:
Agency: Innored, South Korea

Monday 2 June 2014

Heineken‏: The Better Halves

You have half of the ticket for the Champions League Final. Would you ask your better half to perform the Champions League anthem live to get you the other half? That’s what Heineken and the digital advertising agency NEXT-DC asked Bulgarian fans and the answer was positive.

62 wives and girlfriends took the stage all because of their men and their passion for the game. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Heineken‏: The Better Halves



Credits:
Digital Creative Agency: NEXT-DC, Sofia, Bulgaria
Chief Creative Officer: Maria Todorova
Creative Director: Momchil Zakhariev
Art Director: Kamen Kamenov
Interactive Design Director: Alexander Antonov
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Wednesday 30 April 2014

Carlsberg: Border Football

Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. The online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Carlsberg: Border Football




Credits:
Advertiser: Carlsberg
Contact: Thomas Lohren Busch, Jens Jermiin
Agency: Duval Guillaume
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Account Directors: Elke Janssens, Patrick Clymans
Social Media Strategy: Sophie Jadoul
Production Company: TRS Brussels
Director: Jan Boon
Director of Photography: Thomas Buelens
Executive Producer: Frederik Zaman
Producer: Thomas Landeloos
Editor: Hans Desmet
Music & Sound Design: Gregory Caron



Tuesday 4 March 2014

Coke Zero: What do pétanque, knitting and fishing have in common?

Zero. A magic number which when added it can mean nothing or change everything. In Duval Guillaume's latest stunt for the Coca-Cola Zero "Just Add Zero" campaign they did just that. They added zero and changed everything.

They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)

Coke Zero: What do pétanque, knitting and fishing have in common?




Advertising Agency: Duval Guillaume Modem




Thursday 12 December 2013

WestJet Christmas miracle: Real-Time Giving

This Christmas magic from WestJet got 12.000.000 views and still counting. How? Studio m, took a virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane and set up a miracle for the passengers of two Calgary-bound flights.

Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.

Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.

WestJet Christmas miracle: Real-Time Giving




Credits:
Agency: studio m, Canada

Friday 31 May 2013

Sumsung S4: All eyes on the S4

Nice stunt from Swisscom for Samsung Galaxy S4. People could win a Samsung S4 by just looking at it for an hour. But there was a catch. They couldn't turn their eyes away because of the eye-tracking function of the phone. And also, there were distractions... as you will see in the video. One guy did it though.



Advertising Agency: Heimat Berlin

Monday 1 April 2013

HP: Photoball

An idea that makes people laugh is bound to succeed. AlmapBBDO and HP created a huge inflatable ball with an integrated HD camera, able to take photos and videos and stream them in real time online and to the stage of the Planeta Terra festival in Sao Paulo. A great way to introduce HP's new positioning, "Making Memories Last". Results: 3.000.000 views online and 2.000 photos of smiling people printed at the festival.

HP - Photoball (ENG) from AlmapBBDO Internet on Vimeo.

Advertising Agency: AlmapBBDO

Monday 25 February 2013

Qualcomm: Best Bus Stop Ever

Waiting for the bus can be very boring. Imagine a Lamborghini picking you up. Wouldn't that be great? Qualcomm put up a poster on a bus stop with a URL and lines such as "Bored?", "In a hurry?" and "Seen it all?" and waited for people to use their mobile phones. Then the boredom ended. See what happens in the following video.





Agency: Denizen Company

Monday 22 October 2012

Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.


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