Showing posts with label QR codes. Show all posts
Showing posts with label QR codes. Show all posts

Thursday 5 January 2012

Heineken: U-code

Heineken though of a new way to make people interact more easily in music festivals. They created U-codes -personalised QR codes- at the Heineken Open’er Music Festival. People could print their personal statement in a QR code and ware it so others could scan it and read it. A clever way to interact and connect with complete strangers. The success was imminent.



Agency: Leo Burnett Warsaw
Creative Director: Paweł Heinze
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
Production Company: U-boot

Friday 30 September 2011

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada
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