Showing posts with label Social media. Show all posts
Showing posts with label Social media. Show all posts

Tuesday 23 June 2015

Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Whopper Move Out case study





Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira


Wednesday 10 June 2015

Seth & Riley’s Garage presents: How-Not-To Videos

We all see how to videos. There are thousands of them on YouTube. But "How-Not-To-Videos" Duval Guillaume's new campaign for Seth & Riley’s Garage is focused on those  how-not-to videos that helps you to just lean back and relax.

Seth & Riley’s Garage is a refreshing lemon drink with alcohol and it’s perfect for when you want to do just that.

Seth & Riley’s Garage presents: How-Not-To Videos


There will be a series of How-Not-To web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of.

The following video shows you how not to make the product itself. Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.



There will be other videos later on that won't be focused on the product and will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page.

There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.



The campaign for Seth & Riley’s Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors.


Credits:
Agency: Duval Guillaume
Production: Made In Brussels with Jan Boon as director.

Thursday 21 May 2015

KFC: #LittleMoneyBigFun vs #RichKidsOfInstragram

Great Spoof of the #RichKidsOfInstragram from KFC Romania. Rich kids use this # το upload photos ranging from private jets and Ferrari's to diamonds and high-end designer clothings.

MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.

#LittleMoneyBigFun

Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.

The results are impressive: 21% increase in sales



Credits:
Advertising Agency: MRM//McCann Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director" Nadia Ghilca

Saturday 24 January 2015

A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Stalker viewed your LinkedIn profile





Credits:
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Thursday 3 July 2014

Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

Ikea built an entire website inside Instagram


IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager

Monday 16 June 2014

Social Brands: The future of marketing

We Are Social wrote a great presentation on how brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world.

It is a long read but definitely worth your time. Grab a coffee and get started.

Social Brands - The future of marketing

Saturday 14 June 2014

Hellmann's: #PreparaPraMim (#PrepareForMe)

#ReciTweet action is so clever and useful for the user that was bound to beat all records on Hellmann’s Brazil Twitter page.

Hellmann's fans could tweet the ingredients they had on their fridge with the hashtag #PreparaPraMim (#PrepareForMe) and receive a personalized recipe from Recepedia.com based on those ingredients.
So simple and without having to download any app or doing any research.

Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the  tweets posted. 

Giovanna Gomes, marketing manager for Hellmann’s said "With #ReciTweet, we developed a fun and creative way of interacting with users and provided them with a fast and effective solution for an important moment in their daily lives: deciding what to prepare for a meal with the ingredients and at the time determined by the user".

Hellmann's: #PreparaPraMim (#PrepareForMe)






Credits
Advertising Agency: Ogilvy, Brazil

Monday 19 May 2014

Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Paw Justice: Animal Strike



Credits:
Advertising Agency: DDB, New Zealand

Thursday 8 May 2014

Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Disque Denuncia: Mixed Gender Fight




Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

Wednesday 30 April 2014

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.

 DIRECTV: Get Rid of Cable Twitter Story


Tuesday 29 April 2014

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Erik Qualman: #Socialnomics 2014




Credits:
The video was produced by Equalman Studios.

Wednesday 19 March 2014

Nokia challenges Sony to a #Cameraduel

Α western style #CAMERADUEL.
Sony made the following tweet:

Picture-perfect moments deserve award-winning camera technology, see how with http://bddy.me/1g6hpBd  pic.twitter.com/Vvn82e05lY

and nokia challenged Sony to a #cameraduel

Nokia challenges Sony to a #Cameraduel

Wednesday 12 March 2014

Carlsberg: HappyBeerTime

Blending social with on premise sales is not an easy task but Carlsberg's Happy Hour 2.0 campaign seems to make everybody happy. Bars have a HappyBeerTime USB stick that when plugged in Happy Hour appears on screen for a limited amount of time. Then people take a photo, upload it to Instagram tagged with #HappyBeerTime and the bar's name and they get extra Happy Hour time. So, bars sell beers and get on Instagram, customers gets discounts, Carlsberg gets content. Everybody's happy.

Carlsberg - HappyBeerTime


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Credits:
Advertising agency: Konstellation, Copenhagen

Monday 23 September 2013

Samsung Galaxy S4: The Smart Phone Line

Samsung users are too smart to wait in line outside of a store for a smartphone. So, in New Zealand, Samsung created an online waiting line for the launch for the new Samsung Galaxy S4. For 12 days, people could get in the virtual line and as they shared and posted features from the S4 they moved forward in the line. A huge outdοor Led-screen visualised the line.





Credits:
Advertising Agency: Colenso BBDO, New Zealand

Wednesday 4 September 2013

Android KITKAT 4.4: The future of confectionery

Each Android version is named after a dessert and in alphabetically order. So, from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, it was time for K and what's more suitable than a favorite worldwide chocolate like Kitkat. According to adage no money changed hands.

A parody video -making fun at Apple-like dramatic debut videos- was made to introduce the new Android KitKat 4.4 along with a revamped version of KitKat site and an Android microsite that you should check out:
http://kitkat.com/#/home
http://www.android.com/kitkat/






Tuesday 3 September 2013

Take 3: Recycle a tweet - The worlds first recyclable and refundable tweet‏


8 billion bottles and cans trash Australian beaches, rivers and ocean each year, killing precious wildlife and marine life.

In an attempt to convince Barry O'Farrel, the Premier of New South Wales, to implement a Cash for Containers scheme (Recycling deposits), Take 3 created the world's first recyclable and refundable tweet.




Though recycling deposit refunds has been a proven solution around the world, in Australia it is still facing strong opposition from beverage companies.

A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. Take 3 needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change.

So they created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it.

Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.

Support the call for a Cash for Containers  scheme by recycling our tweet at recycleatweet.com.

Credits:
The Take 3 Team

Friday 26 July 2013

Intel and Toshiba: The Power Inside

The third social film experience from Intel & Toshiba is here. They started two year ago with "Inside Experience" and now with the "Power Inside" we deal with an alien invasion. It seems that extraterrestrial moustaches and unibrows take over the upper lips and eyes of people around the world.

Your face can join the Uricks (the aliens) or the Guardians. Just visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film you have to upload a photo to the Facebook Page, and the facial recognition software will add a moustache or unibrow. You can also upload videos of yourself removing a moustache to join the Guardian team.

The Power Inside. A social film from Intel/Toshiba starring Harvey Keitel

Directed by Will Speck and Josh Gordon  (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

The first episode of the social film will be available on August 15 and continue online over the next six weeks.



(thanks Monika)

Wednesday 3 July 2013

Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.




Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Monday 1 April 2013

HP: Photoball

An idea that makes people laugh is bound to succeed. AlmapBBDO and HP created a huge inflatable ball with an integrated HD camera, able to take photos and videos and stream them in real time online and to the stage of the Planeta Terra festival in Sao Paulo. A great way to introduce HP's new positioning, "Making Memories Last". Results: 3.000.000 views online and 2.000 photos of smiling people printed at the festival.

HP - Photoball (ENG) from AlmapBBDO Internet on Vimeo.

Advertising Agency: AlmapBBDO

Friday 29 March 2013

Perrier: Secret Place

Prepare yourself for a unique moment, like you can’t even imagine. An extraordinary experience, where everything is possible, where you can push your boundaries without caring about tomorrows.

Yesterday I received an invitation from Perier to try their amazing campaign before the global launch at April 2nd. I want to thank them for the honor and to share with you this experience. Go to www.perriersecretplace.com/ The secret password is "PE617". For more info on the campaign, read the following Q&A.




Q&A Perrier Secret Place


Perrier Secret Place Premise :If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible.  And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.

Q. Tell us about this latest digital initiative for Perrier?
Ø  Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.

Q.  How did you come up with this idea?
Ø  We started from the following insight: drinking Perrier during the evening party is the best way to take full advantage of all the opportunities available to you…and until the end of the night. In Secret Place, not only are you at the Ultimate Party living out the experience of the Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.

Q. And there is something to win, right?
Ø  Yes. At the ultimate party, we’ve hidden a very special bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will lead you to the bottle where you are entered into a drawing to win an exclusive invitation to the wildest night of the world party in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, believe me ...Among thousands of different scenarios during the evening, only one leads to the bottle.

Q.  So, it’s a game or an interactive film?
Ø  Both! This project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.

Q.  Why Secret Place?
Ø  This was inspired by the emerging phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing to do with the place. This is quite in line with Perrier. Completely unexpected.

Q.  How are you using social networks to amplify this experience?
Ø  In partnership with the agency Buzzman, we worked on a social strategy:
Become a fanon Perrier Facebookand regularlyyou will gettips tofind clues thatwill lead you tothe secret Perrierbottle.We'll give youa little tip. Slip intothe skin of theyoung man wholooks through thekeyhole and live out his fantasy.  Orplay agame of"PillowFight"(Sounds weird, but itisPerrier!)

Q.  How will the experience function on the mobile?
Ø  We have specifically developed an application that runs on iPhone/ Android /iPad. This is not a replication of the desktop experience but a concept designed for specifically for the mobile device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each room. The challenge: find the Secret hidden bottle of Perrier in the apartment.

Q.  What was the biggest challenge to pull off this experience?
Ø  This is the most ambitious project to carry. We spent 18 months writing lots and lots of different scenarios. Produced a film in which we choreographed each scene so that it is connecting with one another when the user clicks on the characters. Sound design work has also been a real challenge. Imagine having to reproduce the sound of a bottle on a bar as many times as there are people in the room who can hear it.

Q.  Where will Secret Place be launched?
Ø  The experience will be available worldwide but open to 20 countries to play in the major markets for Perrier France, United States and Canada. This is the first time that Perrier launches a project of this magnitude in the United States. The challenge is enormous. Positioning is also a little different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.

Q.  What results do you expect?
Ø  There is a counter on the site that counts the number of lives that all users worldwide will live on the site.1 life = 1 click on a character. I want to hear from Perrier that this idea made 10 million lives by the end of week five of the experience’ launch.

Q.  How is this truly innovative?
Ø  We believe Secret Place is truly a digital first. Not because it’s the first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in any movie theater, have the quality screenwriting and the direction of cinema but also to have permanent control over the course of the story.

Q.  What kind of partner did you work with to make this type of project?
Ø  Fighting Fish is our production partner based in Paris. This is the first time that we’ve made a digital experience for Perrier conducted by the French. This is an opportunity to remind the world that France is in a good position on Digital Excellence.

Beyond the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements demanded by this project.  The team assembled to deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own film. Arnaud XXX is the production designer and there were the script writers. Franck Marchalover saw the sound design –having conducted several reputable orchestras before working with us. Fighting Fish puts digital at the heart of its "production thinking" and Ogilvy Paris thinks the same way. This allows a real synergy between the film's producers and those who are thinking through its interactivity.

Q.  Why is Secret Place the right creative approach for Perrier now?
Ø  Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind.  – Benoit de  Fleurian, ManagingDirector | Ogilvy & Mather Advertising. 
The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking. - Chris Garbutt, Chief Creative Officer | Ogilvy & Mather Paris, Group

Q.  The Director is who?  And why did you choose this director?
Ø  Laurent King. We chose him because of his ability to manage this kind of project: half movie, half digital and interactive experience. It's really important to have this kind of new director that knows how to direct with all the constraints that a digital experience impose.

Q.  Where did you shoot and tell me one challenge with organizing the shoot or a challenge that arrived at the shoot?  How did you overcome the challenge?
Ø  We filmed in an amazing appartement in Paris that was almost a piece of art by itself. We loved the parisian kind of architecture of it, with lovely rooms, very different to each other. It's very rare to find a place with different moods and atmosphere in it. Moreover, we were looking for a place where you can imagine secret parties happening in it. The biggest challenge was to choreograph all the action of the 60 guests. It was a real challenge because every character had a link to each other in terms of scenario.

Q.  Is there a music track?  
Ø  The track of the experience is played live by the group called "TOYZ". 

Q.  Would love to hear from one of the party-go’ers at this Ultimate Party. . .
Ø  The Host : All Secret Places have their secrets. You understand why I'll keep this one. . . 

Full Credits:  Perrier Secret Place: 
Client : Perrier
Product : Perrier
Title : Perrier Secret Place
Format : Digital/Brand Entertainement
Chief Creative Officer : Chris Garbutt
Creative Director : Frederic Levron,Thierry Chiumino
Copywriter : Baptiste Clinet, Nicolas Lautier, Florian Bodet
Art Director : Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson,
Global Business Leader :  Constance CapyBaudeau
Account Supervisor :StanislasVert
Film Producer : Hugo Diaz, Diane de Bretteville
Digital producer : Hugo Diaz, Cyril Duval, Sandra Petrus
Production company :Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, AdrienMoisson, Benjamin Przelspolewski
Sound Design : Le COMPTOIR DU SON / Franck MARCHAL  & Alexandre POIRIER
Film Director :Laurent King
Story development: Olivier Domerc
Story editor: Benjamin Bloch
Production manager: Caroline Petruccelli
Production designer: Arnaud Roth
Director of Photography:Frédéric Martial Wetter
Line Producer: Vincent RIVIER
Location manager:Timothée TALANDIER
Main title music: Toys
Client:NWFB head of marketing and category, Muriel Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand ManagerArmelleRoulland
Social Media & PR Strategy Buzzman :
Georges Mohammed-Chérif (CEO & DC)
Hubert Munyazikwiye (Head of Social Media & PR)
Nicolas David (Social Media Manager)
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