Showing posts with label Super Bowl 2013. Show all posts
Showing posts with label Super Bowl 2013. Show all posts

Monday 11 February 2013

Ram Trucks: Farmer (Super Bowl 2013)

Powerfull still images. Emotion. And Paul Harvey's 1978 'So God Made a Farmer' Speech. Maybe this year's best Super Bowl spot.



The text:

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.

God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."

It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."




Tuesday 5 February 2013

Tide: Miracle Stain (Super Bowl 2013)

A jersey with a miracle food stain that looks like the legendary 49ers quarterback Joe Montana becomes a media sensation. 49es fans line up to see it until a housewife wearing a Baltimore Ravens jersey uses Tide. Funny and true since Ravens won the game.



Credits:
Advertising Agency: Saatchi & Saatchi, USA


Budweiser: The Clydesdales - "Brotherhood" (Super Bowl 2013)

Emotional, heart-warming, sentinental, nostagic, and so on and so forth. Budweiser hit the jackpot with this spot and already made it to the third most shared Super Bowl ad of all time. The story of one of the Budweiser Clydesdales on its journey to become a draught horse captured the hearts of Americans.



Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac

Tuesday 29 January 2013

Hyundai Canada: Gaspocalypse

Hyundai meets Mad Max in "Gaspocalypse", the 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl. Just unveiled by Innocean Worldwide Canada and Hyundai Canada (just 303 views on youtube on time of posting). "Gaspocalypse" was filmed over two days in the Mojave Desert, just outside Los Angeles, with some of Hollywood’s leading stunt drivers. (Thanks Shannon.)





Credits:
First Air Date: February 3rd, CTV during the half time of the Super Bowl
Advertisting Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate, Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron
Production Company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line Producer: Jason Manz
Executive Producers: Krista Marshall, Jennifer Syces
Director of Photography: Amira Mokri
Editor: Brian Wells
Editorial Company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick
Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes

Monday 28 January 2013

Audi: Prom (Worth It)

Bravery. It's what defines us. The new Audi S3 makes a young man without a date for the prom night brave enough to take on his dream girl. There are consequences but who cares. There is always better to do something and, maybe, regret it later that don't do it and surely regret it. Audi's super bowl spot has the #braverywins hashtag if you want to track it.



Credits:
Advertising agency: Venables Bell & Partners
Production company: Smuggler 
Editing company: Cut & Run
Music: Hanni El Khatib “Can’t Win Em All”
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