Monday 30 July 2012

DirecTV: Questions

I've posted some Cannes awarded Direct TV commercials bases on a ripple effect (1, 2, 3), but this new one, from Grey NY,  is a bit different. And it is a marvelous one. I'm not saying that because I'm a fan of John Cleese (well, I am), but this spot is so beautifully directed. Watch it a couple of times, at least, because Tom Kuntz managed to squeeze 23 different setups in a 30 second spot!



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems

Red Pepper Audio Books: Crusoe, Gulliver, Oliver

Nice illustrations. I like the tiny boom men on Gulliver's ad. Very funny.



Credits:
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Illustrators: Miné Jonker, Clinton Campbell
Published: July 2012
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Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.







B&B Hotels: Bacon, Cheese, Eggs, Sandwich

Simple but nice.





Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012
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Thursday 26 July 2012

Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.



Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 


New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.







Credits:
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo
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Monday 23 July 2012

Audi: Audi City London - Digital Showroom

Audi launched its first digital showroom. Audi City is the showroom of the future. It is compact. It uses state-of-the-art technology to showcase, in a fully digital way, Audi's entire model line-up. The video is impressive, this showroom might be the future, but, call me old fashioned, I like to get inside a real car when I go to a dealer.






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