Thursday 30 August 2012

Old Spice: Muscle music

This is crazy. The idea, the setting, the interaction. Kudos to Old Spice and W+K for this interactive insanity. Play music through Terry Crews' muscles and record your own version using your keyboard.

Old Spice Muscle Music from Terry Crews on Vimeo.

Agency: Wieden+Kennedy

Tuesday 28 August 2012

Audi A4: Virtual Twitter Race

Add 2.500 new Twitter followers and you could win a tuned Audi A4 for a year. Simple as that. A virtual race for a real prize. The first 10 contestants who will make it to the 2.500 new followers will get a key. One of these keys opens the door to a brand new Audi A4. If you are Canadian go to  www.PfaffTweetRace.com. The race started yesterday 27/8.





Credits:

Client: Pfaff Auto, Toronto
Campaign: Pfaff Tweet Race
Agency: Lowe Roche, Toronto
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account Coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developers: Stephen Hobson, Matthew Gates, Michael McLeod
via

Tuesday 21 August 2012

Audi: Spheres installation

Futuristic installation in Copenhagen from Audi to show off their future brand ambitions. Three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars. Each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.




Audi Spheres from Pufferfish on Vimeo.

Credits:
PufferSphere and Integration – PUFFERFISH LTD - [pufferfishdisplays.co.uk]
Interaction and programming: KOLLISION - [kollision.dk/#sphere]
Concept and communication: KMS BLACKSPACE [kms-blackspace.com/#_el217]
Concept and architecture: SCHMIDHUBER [schmidhuber.de/en/project/audi-cross-over-event-kopenhagen-2012]
Build and Execution: CREATIVE TECHNOLOGY - [ctgermany.com/]
Build and Construction: A&A Expo Int. B.V. [aaexpo.nl]
via

Monday 20 August 2012

LEGO: The LEGO story

LEGO celebrates its 80th birthday with a beautiful 17min animated short film. So, if you want to know how it all started, sit back, have a drink, and enjoy the film.



Credits:
Animation: Lani Pixels
Animation director Kim Pagel
Narration: Kjeld Kirk Kristiansen (he is the grandson of LEGO founder Ole Kirk Christiansen).

Saturday 18 August 2012

Agent Provocateur: Show Your True Self

Enjoy the new dark and mysterious Agent Provocateur's film "Wilhelmina: Show your true self" with Monica Cruz. She is the younger sister of Penelope Cruz.





Credits:
Creative Director: Sarah Shotton at Agent Provocateur
Director: Tim Pope at Black Label Productions Ltd
Producer: Dominic Freeman at Black Label Productions Ltd
Director of Photography: Tim Maurice Jones
Production Designer: Russell De Rozario
Model: Mónica Cruz at Kuranda
Stylist: Suzie Harman
Hair: Eamonn Hughes at Premier Hair and Make Up
Makeup: Ashley Ward at Art Department

Thursday 2 August 2012

Louis Vuitton: The greatest words

Louis Vuitton pays homage to the words of Muhammad Ali. The two beautifully directed videos by Stuart A. McIntyre feature poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman.

Louis Vuitton - Word from Stuart A. McIntyre on Vimeo.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.


Credits:
Agency : Ogilvy Paris
Managing Partner : Romain Lartigue
Creative Director : Kurt Novack
Art Director : Adrien Havet
Account Director : Dalila Joly
Art Buyer : Annette Hallum
Digital Producer : Talla Seck

Production House: Steam Films
Managing Partner: Jennifer Sykes
Executive Producer: Krista Marshall
Director: Stuart A. McIntyre
Producer: Paul Matthews
Cinematographer: Kris Belchevski
Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

Editing: Posterboy
Executive Producer: Michelle Lee
Editor: Stephen Sora

Colour: Alter Ego
Executive Producer: Greg Edgar
Colourist: Wade Oldman

Online: Motor VFX
Flame Artist: Daniel Kelly

Music House: Apollo Studios
Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
Music: Mathieu Brault, Daenen Bramberger, Mike Wise
Singer: Michael Mooney,
Sound Design: Yan Dal Santo

Monday 30 July 2012

DirecTV: Questions

I've posted some Cannes awarded Direct TV commercials bases on a ripple effect (1, 2, 3), but this new one, from Grey NY,  is a bit different. And it is a marvelous one. I'm not saying that because I'm a fan of John Cleese (well, I am), but this spot is so beautifully directed. Watch it a couple of times, at least, because Tom Kuntz managed to squeeze 23 different setups in a 30 second spot!



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems
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