Thursday 28 November 2013

Monster.com India: Wake Up Campaign‏

A wake up call for all the passive job seekers out there. In the new digital campaign for Monster.com, an online job portal in India, we see a fish talking to a guy asking him “If I asked you a few years back where you’d see yourself today, what would you have said?". Since you don’t get wake up calls like these in real life, you should go out there and "find better" thus delivering the brands tagline. Dentsu Marcom also made 5 teaser films featuring a little cow boy, a sheep, an opera singer, a vampire and Tarzan trying to #WakeUp the sleeping employee.

Credits:
Advertising Agency: Dentsu Marcom
National creative director: Titus Upputuru
Sr. creative director: Jitendra Kaushik, Vishal Mittal
Creative supervisor/Writer: Aneesh Ayyappan
Sr. visualiser: Himanshu Sharma
Account management: Sunita Prakash, Kapil Jayaraman, Kulanath Kaushik
Account planning: Narayan Devanathan, Rabia Sooch
Films: Dawa Lama
Production house: Native Films
Director (film): Albin Jaison
Producer: Supratik Datta

Wednesday 27 November 2013

Nørregade: Goth

Goth, candies, a happy mouth and an Epica Award. A wonderfull commercial from LoweFriends in Denmark for Nørregade candies with a goth girl who cannot make herself stop smiling and starting to think fuck I can't smile cause I'm a goth girl but this candy is so great.

Credits:
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard

Friday 22 November 2013

Tullamore Dew: The Parting Glass

The best whiskey film of the year comes from Tullamore Dew Irish Whiskey. Authentic and with a clever ending. We see four mates walking on an Irish grassy hillside on a rainy day to reach a stone church. They have glasses and a Tullamore Dew with them. They drink the whiskey in the cemetary outside the church while they sing an Irish folk song named "A Parting Glass" to honor one of their friends. The song was recorded inside the church. I'm not going to tell you the end. Just watch it!

Credits:
Advertising agency: Opperman Weiss, New York
Director: Laurence Dunmore of RSA Films and DP Alex Melman

Wednesday 20 November 2013

Beldent: Almost identical

You look better when chewing gum. At least this experiment from Del Campo Nazca for Beldent Gum (the Argentine version of Trident) is trying to prove. They took identical twins, gave one of them to chew gum and asked visitors of the Buenos Aires' Museum of Contemporary Art to answer questions like which one of the twins had more friends, had great sex, is more like to give an employe a raise, etc. From the 481 participants, 73% voted for the twins that chewed gum.

I love the work of Del Campo Saatchi & Saatchi. See more of their work here.

Credits:
Title: "Casi Identicos"
Advertising Agency: Del Campo Saatchi & Saatchi
Directores Generales Creativos: Maxi Itzkoff / Mariano Serkin
Directores Creativos: Matias Eusebi / Ammiel Fazzari / Juan Pablo Lufrano / Ariel Serkin
Productores por agencia: Adrian Aspani / Consuelo Gimenez Uriburu
Directora de cuentas: Ana Bogni
Ejecutiva de cuentas: Oriana San Martin
Planner: Regina Campanini
Productora: Agosto Buenos Aires
Directores: Diego & Vladi
Productor ejecutivo: Luli Krämer
Postproductora: La Posta
Productora de sonido: Tres Sonido
Productora de música: Circle of sound
Responsables por el cliente: Sebastian Genesio, Diego Serantes, Maximiliano Diaz, Victoria Feu, Angeles Curia.

Kmart: Show your joe

A controvesrial spot from Kmart showing men with boxers and tuxedos from the waist up playing jingle bells tune with their balls. I think it's funny but it has started a debate on their facebook page. Do you find it funny or offencive?

Monday 18 November 2013

Lidl: Dill

Lidl took Stockholm by surprise with this wonderfull stunt. They created a pop-up restaurant with a Michelin-chef for 3 weeks and people fully booked it from day one. They enjoyed the excellent food but they didn't know that all the ingedients came from Lidl.