Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.

Credits:
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Ikea: Experience The Power Of A Bookbook

This time of year we usually see videos of high-end tech devices. IKEA decided to do exactly that but for a book. The 2015 IKEA Catalogue that mocks Apple videos, has it all. "The first thing to note is no cables, not even a power cable". This catalogue has an "original touch interface', "eternal battery life', it comes with  pre-installed content, 328 hi-definition pages and less than 400 grams, instant page loads with no lag. The 2015 IKEA Catalogue it's a "bookbook".

Credits:

Agency: BBH Asia Pacific
Client: IKEA
Creative Director: Tinus Strydom
Creative Director: Maurice Wee
ECD: Scott McClelland
Art Director: Germaine Chen
Head of Planning: James Sowden
Business Director: Jun Shea
Project Director: Lesley Chelvan
Social Strategist: Josie Khng
TV Producer: Daphne Ng
Print Producer: Brell Chen
Print Producer: Lesley Chelvan
Digital Producer: Phil Dabrowski
Director: Carlos Canal
Production Company: Freeflow Productions Pte Ltd
Photographer: Eric Seow
Photographer: Nemesis Pictures
Photography Producer: Jasmine H
Microsite Developers: Construct Digital

Bosch glides through your home one night... to vacuum

Bosch's employees break in your house, at night, while you sleep, to vacuum! Yes, you've read that right. BBDO Belgium challenge was to prove that the new Bosch Relaxx'x ProSilence vacuum is incredibly quiet so they send 2 guys to open two houses and vacuum them without waking the occupants. Then they went back in the morning to show to the house owners what they've done. Definitely a new approach to vacuum advertising.

Credits
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
RTV Producer: Nicolas Van Poeck
Account Supervisor: Kris Van den Brandt
Advertiser Supervisor: Dimitri Peeters, Bosch, Jette, Belgium
Director: Hans Buysse
Producer: Hans Buysse
Production Agency: PIMPZ

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Credits:
Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
VFX: MPC
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

Undress me: a film by Tatia Pilieva for Masters of Sex

If you don't live under a rock you most certainly have seen Tatia Pilieva's "First Kiss" for Wren. Now, the director asked strangers to undress each other and get in bed. Nothing else. The story goes in a similar way. People are feeling awkward a first but as they begin undressing things heat up.

Tatia Pilieva made this film in collaboration with Showtime for the promotion of the sevond season of Masters of Sex.

Credits:
Director: Tatia Pilieva
Music: "Before I Fall" (feat. Sami Freeman) by Latch Key Kid

Yugoslav Drama Theatre: Taxi Drama

Imagine entering a cab and the taxi driver started a monologue from Shakespeare and Dostoyevsky. A wonderful idea from McCann Belgrade for Yugoslav Drama Theatre. 3 funny videos with 3 professional actors disquised as cab drivers. Lucky passengers got free theater tickets and Yogoslav Drama Theatre a lot of YouTube views.

Credits:
Client: Yugoslav Drama Theatre
Agency: McCann Belgrade
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Art Director: Marija Milankovic
Strategic Planner: Katarina Pribicevic
Creative Director: Vladimir Cosic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote productions

Hyundai Genesis: The Empty Car Convoy

Very impressive stunt filmed at Hyundai's Mojave Desert test track, to showcase the new technologies of the new Genesis 2015.

We see a big truck and 6 cars behind it moving in one lane. 5 of the drivers climb out of the sunroof and make a jump to a moving truck. Stuntman Buddy Joe Hooker stays in the lead car behind the truck. He puts on a blindfold, folds his arms to his chest and he lets ASCC(Advanced Smart Cruise Control), AEB(Automatic Emergency Braking System), and LKAS(Lane Keep Assist System) work their magic when the truck hits the brakes.

This kind of stunts are Volvo's game but Huyndai's Empty Car Convoy will surely be a viral hit.