Jack Daniel's records covers of old Christmas carols‏

Jack Daniel’s has his own way of doing things. Even on Christmas. At least in Bulgaria.

To inspire their audience to stay true to themselves in the midst of the holiday season Jack Daniel’s Bulgaria and NEXT-DC teamed up to revitalize the age old Christmas carols, which hardly ever change with the seasons. To achieve that, NEXT-DC scouted some of Bulgaria’s most prominent underground musicians to create a band—The Jacks—and together they undertook the uneasy task to set an alternative tone for anyone who wants to escape from the typical holiday cliché tunes.

The band recorded three covers of well-known songs — Jingle Bells, We Wish You A Mеrry Christmas and Silent Night in typical Jack Daniel’s style. The three songs, performed by the newly formed band The Jacks, were accompanied by alternative videos, which are more akin to current rock or indie hits. To set the tone for a different celebration, the three music videos appear as pre-roll ads whenever someone plays a typical holiday tune.

Credits:

Advertising agency: Next DC

Volvo Trucks - Look Who’s Driving feat. 4-year-old Sophie

Is it possible for a 4 year-old girl to drive a truck? Yes it is. And it's a lot of fun too. Volvo claims that their Volvo FMX is "the toughest truck we ever built" so to prove it they made a remote-controlled FMX and brought 4 year-old Sophie to drive it.

As you can imaging she couldn't keep it on the track. And that is what Volvo was expecting. 2 minutes of rampage for this great addition to their Live Test video series. Oh, and the look in the little girl's face if perfect.



Credits:
Advertising Agency: Forsman & Bodenfors, Sweden
Senior Account Director: Olle Victorin
Account Director: Cilla Pegelow
Account Managers: Anneli Kjellander, Britta Malmberg
Art Directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Directors: Charles Brisgand, Leo Berne / Megaforce
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production

5Seis' virtual scanner for Argentina Comic-Con

The Argentina Comic-Con is the most important comic and pop culture international convention in Argentina, and this year convened more than 60.000 attendees in 3 days.

Warner Channel was part of it and they wanted to give an impressive experience to the participants so they teamed up with 5SEIS Agency. to present a technological experience in a 50 m2 space placed near the main Access.

5SEIS made an extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series.

Using a motion – sense camera, participants were virtually dressed with their favourite character costumes.

More than 1.300 fans has played over three days. They had fun, scored points and won different prizes.

The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.



Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra

Cheerios: Grandpa

We see a grandpa who is about to be moved away from his house cause he can't live alone any more. His daughter tell him that where he is going he will have more help. From the music, the look in his eyes and the close up in his hands you can almost see all the memories and the feelings he is having due to this big change in his life and you kind of feeling sorry for him. But when he reaches his destination things change...

A simple but heartwarming storytelling from Saatchi & Saatchi, New York for Cheerios.

CREDITS
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Visual Storytelling: Proven ways to stand out from the crowd in a content snacking era?

There is too much content out there. And according to Gregory Pouy the content saturation era is only beginning. In his presentation--Visual Storytelling: Standing Out Of The Crowd In A Content Snacking Era? he addresses some of the questions worrying marketers today:

• With adblockers everywhere, on desktops and now even on iPhone, how can I serve my content to consumers?
• How can I maintain my interaction rate on social networks?
• Should I enter the race for content and frenetically publishing stuff?
• How can I stand out with video on Facebook since it’s muted by default?
• How does viral marketing work?  What about buzz?
• What are the differences between Pinterest, Facebook, Instagram, Snapchat? How can I split my content?
• What are the best practices for Instagram?

Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation

Breakvertising. These Days reinvents TV advertising with innovative use of the pause button

All things going digital. Traditional TV advertising struggles for viewer attention. Fast-forwarding is just too easy these days. The need for innovative ideas that could bridge the gap are always welcomed.

These Days, an Antwerp, Belgium based communication agency did just that. The came up with an innovative idea:

“Breakvertising”

These Days catered to the fast-forwarding trend by looking for untapped potential. The result: pause button advertising – or breakvertising, to use a slightly more international term. As soon as the viewer presses the pause button on the remote, a still is displayed. For advertisers, this is a light-hearted but meaningful way of connecting with the viewer.

Gertjan De Smet, Art Director at These Days and co-author of the concept: “We were looking for a fun and non-intrusive way to make the most of those moments when viewers pause the programme. They interrupt the programme to answer the phone or go to the bathroom, or they want something to nibble, etc. By definition, each of these moments involves a product or service. That’s why we thought it would be a good idea to give advertisers the opportunity to use this precise moment to interact with the viewer.”

The viewer has the final say

Contrary to a classic commercial break, breakvertising is deliberately limited to a single, frozen image. While it’s OK to liven up a break with a wink, it is essentially still a moment of rest.

And if there’s a specific message that vexes the consumer, then he can simply use the settings of his digicorder to disable it.

Telenet & SBS jump on the bandwagon

The advertising agency called upon its customer Telenet (Liberty) and the SBS broadcasting group to flesh out the idea, and both immediately saw the potential. Telenet is responsible for the technical development of the concept and will provide the necessary support, whereas SBS will use their commercial contacts to pitch the idea to a broad range of advertisers.

World first

This new form of TV advertising is also a world first for These Days, SBS & Telenet. In the short term, the concept can be made available to every TV channel, distributor or telecom provider. The trial phase of the pause button advertising concept starts in a few days. The rollout is scheduled for the end of the year.

Credits:

Agency: These Days, Belgium

Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Seth & Riley’s Garage presents: How-Not-To Videos

We all see how to videos. There are thousands of them on YouTube. But "How-Not-To-Videos" Duval Guillaume's new campaign for Seth & Riley’s Garage is focused on those  how-not-to videos that helps you to just lean back and relax.

Seth & Riley’s Garage is a refreshing lemon drink with alcohol and it’s perfect for when you want to do just that.

There will be a series of How-Not-To web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of.

The following video shows you how not to make the product itself. Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.



There will be other videos later on that won't be focused on the product and will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page.

There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.



The campaign for Seth & Riley’s Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors.


Credits:
Agency: Duval Guillaume
Production: Made In Brussels with Jan Boon as director.

Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Credits:
Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens

KFC: #LittleMoneyBigFun vs #RichKidsOfInstragram

Great Spoof of the #RichKidsOfInstragram from KFC Romania. Rich kids use this # το upload photos ranging from private jets and Ferrari's to diamonds and high-end designer clothings.

MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.

Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.

The results are impressive: 21% increase in sales

KFC - #LittleMoneyBigFun from Nir R on Vimeo.

Credits:

Advertising Agency: MRM//McCann Romania

Chief Creative Officer: Nir Refuah

Copywriter: Sandra Bold

Art Director" Nadia Ghilca

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

"The man and the dog" is a heartbreaking PSA by DDB Argentina for the Fundacion Argentina de Trasplante Hepatico, a non-governmental non-profit organization for organ donations.

We follow a dog and his elderly owner, we see how close they are and the commitment dogs have to their owners. The days go by as usual but one day the the man goes to the hospital and the dog stays outside for days, waiting and waiting until he reunites with his owner in a way that shows that our lives can continue through someone else.



Credits:
Client: Fundacion Argentina de Trasplante Hepatico
Agency: DDB Argentina
Director: Rodrigo Garcia Saiz
Executive Creative Director: Beto Cocito
Creative Chairman: Hernan Jauregui
Executive Producer: Andrew Sommerville (The Mill)
Agency Executive Producer: Diane Jackson
Editor: Matthew Wood
Music: Michael Giacchino

The Generational Content Gap infographic

Depending on which generation you belong, you consume content differently. So, when you make content it's very important to know who your target is.

This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.

The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).

Key takeaways:

Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.

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JCDecaux gets too personal with Marketing Directors

Closing business presentations with leading marketing directors is always a struggle. They are always very busy. JCDecaux found the perfect way to tackle that.

Instead of just mailing an invitation for their presentation about ‘The effectiveness of outdoor’, JCDecaux and BBDO Belgium came up with “Personal Billboards” to prove the effectiveness of the medium.

For every director they wanted to contact, they made a billboard with his a photo without asking for permission. Each billboard only had their name and a contact address of JCDecaux.

Then they waited for a reaction, so the marketing directors could tell for themselves how effective outdoor still is. They reacted exactly how JCDecaux wanted: confused, shocked and a little annoyed that people kept contacting them to know what the purpose was.

JCDecaux responded with an e-mail apologizing for any inconvenience: “We just wanted you to experience the effectiveness of outdoor advertising, As you said it yourself, you got so many reactions from only one single billboard. Just imagine what our entire network could do for your brand.”

After, they could to sign up for the presentation… And why wouldn’t they free up some of their time now? After all, it’s hard to disagree with yourself, right?

So every single one of them booked a presentation, and JCDecaux reached a response of 100%. Talk about effectiveness.



Credits
Creative Director: Arnaud Pitz & Sebastien De Valck
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Advertiser Supervisor: Veerle Colin (JCDecaux)