Optic Gallery: The card with a vision

A very smart and useful business card.

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Preeti Koul Choudhry, Nasheet Shadani, Umesh Grover
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Caten: Kinetic sound installation

Truly amazing installation. Caten is a levitating sculpture, created for the Saint Sauveur chapel in Caen.
It is composed by 300 fine wires suspended from two ropes, connected themselves at each end to a slowly rotating arm, form an evanescent surface which interacts with the architecture.
The sound composition is inspired by the medieval solmisation prayers, especially the first verse of "Ut Queant Laxis", also known as the "hymn to St John the Baptist", used in the eleventh century to determine the names of the notes of the scale used in latin countries.
At each turn, the engines emit one of the first 4 notes of the scale (Ut, Re, Mi, Fa), creating a sequence of intervals, constantly reconfigured. Low frequencies resonate in the space and emphazise the transcendental character of a place once dedicated to faith.
The name is derived from the term catenary, which describes the plane curve formed by a rope hanging between two points.

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Stylish Soda: Jean Paul Gaultier for Diet Coke

Jean Paul Gaultier designed 2 limited edition bottles for Diet Coke: "Day" and "Night". This is his first work as creative director for Diet Coke.

Joupi: Bag

A bag that smiles when it receives a toy.



Advertising agency: Euro RSCG 360, Paris, France
Chief Creative Officer: Hugues Pinguet
Creative director: Jean-Louis Goineau
Art director: Sabrina Leva
Advertising Manager: Marie-Claude Morat
Account supervisor: Anne-Flore Seringe
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Absolut: It all starts with an Absolut blank

A global creative movement by Absolut. 18 artist from various fields including drawing,  painting, sculpting, print, film making and digital art, take the bottle as a blank canvas and create art. The campaign will range from TV and print to outdoor, events, digital and experiential marketing.

See more visuals and learn more about the artists here

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Beetroot: Blink sparkling wine & Trata on ice (Dielene awards)

Beetroot, a Greek design group, is amongst the 40 winners of the Dielene Awards with 2 different projects. "Blink sparkling wine" and "Trata on ice". Bravo!

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Bob Studio: Eleia

Nice package design from "Bob Studio", a Greek graphic design studio, for Eleia, a small Greek olive oil brand. The guys at Bob Studio are happy to see that their work made Dieline's latest top 10 package designs. Keep up the good work guys.

WeSC Karmatech social shoe Vs Nike+

What's a social shoe? The answer is simple. A shoe that can post on Facebook and Twitter, put your picture on Flickr, grand you access to a vip bathroom and more.

A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.

How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.



CREDITS

Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype

Flip Phone: Smartphone Concept by Kristian Larsen

An awesome device. Too bad that it is only a Kristian Larsen's concept. It would definitely change the way companies produce smartphones,


What is being creative? from Kristian Larsen on Vimeo.

Vilpuri Pack

Great packaging. If only Greek marketeers could understand their brands and stopped being afraid, we would have better packaging too. And their brands would not be left behind.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg

Ping Pong Door

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Το site του: http://tobiasfraenzel.com/index_en.html