Tokyo City Symphony: 3D Projection Mapping

Tokyo City Symphony created an amazing 3D projection mapping for the celebration of 10 years of Roppongi Hills Mori Tower, a Tokyo skyscraper of 238 meters high. A giant model at scale 1/1000 offers a unique experience and you can also interact with it at http://tokyocitysymphony.com/

KLM: Must See Map

KLM offers a map for your trip filled with your friends comments and ideas. The interesting part is that you fill this crowdsourced map online and then KLM sends you within 3 weeks a real high-quality printed map, for free. The campaign is running in 24 countries.

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Old Spice: Muscle music

This is crazy. The idea, the setting, the interaction. Kudos to Old Spice and W+K for this interactive insanity. Play music through Terry Crews' muscles and record your own version using your keyboard.

Old Spice Muscle Music from Terry Crews on Vimeo.

Agency: Wieden+Kennedy

UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.



Credits:
Agency: Firstborn New York

McDonald's: Behind The Scenes at a McDonald's Photo Shoot

McDonald's Canada created a site where you can ask any question and they will answer. So, when someone asked "Why does your food look different in the advertising than what is in the store?" McDonald's went out and made a behind the scenes video of a photo shoot.



Credits
Advertising Agency: Tribal DDB, Toronto, Canada
Directors: Jon & Torey
Director of Photography: Todd M Duym
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden
Production Company: FamilyStyle

Smart Argentina: The first animated Twitter commercial

A truly "Smart" use of Twitter. Smart Argentina used their Twitter page to create an animated ad in their Twitter stream. You can play in their Twitter page. Push J to move forwards and K to move backwards.

Magnum: Pleasure Hunt 2

The sequel to last year's Magnum game has a few additions that makes it worth playing. Check the video below then go to http://pleasurehunt2.mymagnum.com/ and try it for yourselves.



Agency: Lowe Brindfors
Creative Director: Patrik Westerdahl and Petter Lublin
Copywriter: Henrik Haeger
Web Designer: Ellinor Bjarnolf and Rasmus Sjöborg
Strategy Director: Oscar Erlandsson
Account Director: Tina Jarlerud
Digital Producer: Lisa Flacké and Sofia Jönsson
Account Manager: Jessica Nordlund and Emma Branting
Technical Producer: Tobias Löfgren
Production: B-Reel/B-Reel Films
Sound: Plan8

Axe: Anarchy is coming

On January 10, Axe welcomes anarchy. The new Axe campaign "Anarchy" will include the first graphic novel created in real time by suggestions made by user comments. Check the videos below and don't forget to make your suggestion here.

Old Spice: MANta Claus

Isaiah Mustafa is back for Christmas and he promises to give gifts to 7 billion people. It seems that Wieden + Kennedy after experimenting with various characters, returned to Isaiah and they are launching a vast YouTube campaign. Will Isaiah succeed as a MANta Claus?

Watch the first spots here:










If you like to follow the campaign check  Old Spice's YouTube page.

The Google Puzzle

Here is a nice puzzle by Google. The Google Puzzle is a Chrome Html 5 game with 5 puzzles and one final test. Try it. It's not that hard.

The end.

Volkswagen: BlueMotion Roulette

What a brilliant idea from Try. To communicate Volkswagen Golf BlueMotion's low fuel consumption they turned Norway's route E6 in a real time roulette challenging people to guess where the car will run out of fuel.



Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

HUGO BOSS: HUGO Just Different - The YouTube Interactive Experience

A head turning interactive experience by Hugo Boss for the promotion of the new fragrance "HUGO Just Different". They shot a video with three variations which you can watch simply by moving your head left or right. Your webcam picks up the movement and the site's head-tracking technology reads it and changes the video.

You can choose between movie, story and theatrical mode. Each version contains different elements. It is definitely worth checking out. If you don't have a webcam you can use left and right keys on your keyboard.







   

Ballantine’s: First Ever Animated Tattoo

An animated tattoo done in real time for the new campaign of Ballantine's

Barclaycard: Dinosaur Milk (The history of payment mockumentary)

To promote contactless payment, Barclaycard created a mockumentary of the history of payments.
If you love English humour, you'll definitely enjoy this film. From Cavemen bartering pigs for dinosaur milk, to Romans who don't have pockets to put their coins and on to Georgian period of bank notes and wigs, the film travels through time to present day where we can pay with our mobile phones.



More on http://www.barclaycard.co.uk/dinosaurmilk

Greenpeace: Barbie's rainforest destruction

Greenpeace claims that Mattel is destroying rainforests for toy packaging.

They've created the following film, where Barbie's boyfriend Ken is interviewed and when he learns that Barbie is a serial killer he gets very angry and dumps her.

Check also the Facebook page where you can unlike Barbie and visit your country's Greenpeace site.

http://www.greenpeace.org/ken


What do your think of this approach from Greenpeace?

Volkswagen New Polo GTI: Date Drive

"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here: http://www.datedrive.co.za

Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

Intel: Museum of me

This is absolutely fantastic. Intel gives you the chance to create a museum with your Facebook life. The museum of me application builds a 3 minute walk in a museum comprising of your photos, your friends, videos, words, locations and data from you Facebook profile.

This tour will definitely worth your while. Try it.

Axe: Multiple Girlfriends App

Facebook is the best environment for no budget ideas like this one. The multiple girlfriends app, adds on your relationship status hundreds of women. When your friends see that you are in a relationship with 300+ women, and press the link they are directed to axe's website where they can download the app themselves.



Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting