AIDES: Woody

Sometimes, you can lie without knowing it. The film Woody, finds a woman and a man in an one night stand and the man turns to Pinocchio. The new campaign for the French HIV awareness organization AIDES is trying to get people's attention to the fact that there are around 650.000 people in Europe with HIV without knowing it and they should always use protection.

Credits:
Advertising Agency: TBWA/Paris
Client:AIDES
Creative Director: Jean-Francois Goize
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Production Company: Control
Director: Marc&Ish
Special Effects: Jean-Christophe Spadaccini
Special Effects: Nomansland FX
Special Effects: Mikros
Music: Else
Sound Director: Fabrice Pouvreau
Sound Director: Valery Pellegrini

Take 3: Recycle a tweet - The worlds first recyclable and refundable tweet‏

8 billion bottles and cans trash Australian beaches, rivers and ocean each year, killing precious wildlife and marine life.

In an attempt to convince Barry O'Farrel, the Premier of New South Wales, to implement a Cash for Containers scheme (Recycling deposits), Take 3 created the world's first recyclable and refundable tweet.

Though recycling deposit refunds has been a proven solution around the world, in Australia it is still facing strong opposition from beverage companies.

A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. Take 3 needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change.

So they created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it.

Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.

Support the call for a Cash for Containers  scheme by recycling our tweet at recycleatweet.com.

Credits:
The Take 3 Team

Harrison's Dad: "I wish my son had cancer"

Harrison's dad explained the shocking "I wish my son had cancer" campaign. His son was born with Duchenne Muscular Dystrophy. There is no treatment and no cure, this is a 100% lethal disease. He dedicated himself to find a cure a with the help of funding. Visit http://www.harrisonsfund.com/ to help him.

Unicef: #NoNameMatch

In Paraguay, 1 in 4 children under 1 year old is without birth certificate. This means they have no official identity. With the upcoming presidential election, UNICEF pulled a stunt, to make the candidates commit to this. They used in a very clever way the Uruguay vs Paraguay soccer match for Brazil 2014 world cup.

#NoNameMatch from TBWA\ONIRIA on Vimeo.

Credits:
Agency: ONIRIA/TBWA
Country: Paraguay
Client: Radio Corazón
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, Elemental, LFZ, Inthependiente

Moms Demand Action: Choose One

You'll be very surprised with the things that are banned in USA in order to protect kids. No, guns, are not one of them. It seems that Americans think that the book "Little Red Riding Hood, the Kinder eggs and the dodge ball game, are more lethal than assault weapons. Learn more at Moms Demand Action

Credits:
Advertising Agency: Grey Toronto

March of Dimes: Signatures

Amazing things happen when you give your signature. And one of those things is helping the March of Dimes. TM Advertising created an illustration of a baby's face using signatures during the Signature Chefs Auction fundraising. For the March of Dimes, signatures mean that research is done. Vaccines are discovered. And healthier babies are born. Just as the chefs have given their own signature to this event – in the form of their signature dishes – everyone can show their support by signing their signature. You can find out more and sign at www.signaturechefsdallas.com

Advertising Agency: TM Advertising
Art Director: Federico Pacheco
Writer: Matt Christiensen
Illistrators: Federico Pacheco/ Scott Harben
CD: Brian Wood/ Matt Christiensen
GCD: Bernard Park
CCO: Bill Oakley
Development: Nick Boyd

International Children’s Fund: The Lost Choir - Mad World

Today, November 20th, is the Universal Children's Day. Most people don't know that every three seconds the world loses a child by hunger, malnutrition, dirty water or the absence of vaccine protection.

International Children's Fund and the Wuppertaler Kurrende Boy’s Choir who sings "Mad World", demonstrate perfectly this fact. If you want to help, you can donate here: https://www.icfaid.com/pages/DonateNow



Advertising Agency: Grey Düsseldorf
Chief creative officer: Roland Vanoni
Creative directors: Mark Hendy and Neil Elliot
Creative: Dominik Janning
Art director: Michael Kucharski
Producer: Anne Parlesch
Account manager: Anna-Christin Saric
Production: Parasol Island
Producer: Kim Düsselberg
Director of photography: Tim Neiser
2nd unit director: Lukas Remie
Mastering: Studio Funk by Marco Manzo

FNSF: Breathe

Fédération Nationale Solidarité Femmes is celebrating its 20 years of fighting domestic violence with this great spot.



Credits:
Advertising Agency: W&Cie, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Manager: Grégoire Weil
Advertiser Manager: Françoise Brié
Production Company: Wanda Productions
Director: Wilfrid Brimo
Sound: The

Fundación Origen: Table

Visual interpretation of an insight about women suffering from domestic violence. Speak up. Find more at www.origenac.org



Credits:
Advertising Agency: Y&R, Mexico
Executive Creative Directors: Rafael Barthaburu, Esteban Sacco
Creative Director: Pablo Ferrari
Copywriter: Pablo Ferrari
Account Supervisor: José Ramírez
Account Managers: Arturo Miranda, Álvaro Dopico
Agency Producers: Rita Villaseñor, Verónica Juárez
Advertiser's Supervisors: Mariana Baños, Verónica Noriega
Production Company: The Maestros
Producers: Enrique Nava, Claudia Del Bosque
Director: Rodrigo Valdés
Director of Photography: Emilio Valdés
Editing: Rafael Rivera
Post Production: Jorge Valdés
Sound Design: MCO Audio

MTV Exit: This Song Changed my Life

The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of  "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.




Credits:
Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok
via

Water is Life: Hashtag Killer Anthem

There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.



Credits:
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Client: Water is Life
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Agency Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In the Groove
via

Alzheimer Society: Blank

Nice way to show the loss of short term memory, the starting point of Alzheimer.



Advertising Agency: Marketel, Canada
Creative Director: Sébastien Pelletier
Creatives: Nicolas LeBlanc, Étienne Mérineau

The FireFlies: For those who suffer we ride

Impressive. Shot at 1000 frames per second. Watch it. It's for a good cause.
The FireFlies are committed to raising money for Leuka, a charity formed to support Research & Treatment of Leukaemia at Hammersmith Hospital, London, renowned as a world leader in treatment of Cancers of the Blood. Donations here.

FOR THOSE WHO SUFFER WE RIDE from Chris Cairns on Vimeo.


Credits:
Director: Chris Cairns

Traffic Police Mumbai: Falling hoarding

Cool way get the message about the importance of seat belts through.

Credits:

Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane
Copywriters: Ashish Thakur, Ishrath Nawaz
Associate Creative Director / Art Director: Devendra Mankame
Photographer: Rajdatta Ranade
Published: June 2012
via

Samu Social: Stop the Nightmare

1 in 3 homeless women are victims of rape. To address the problem and keep the women's emergency shelter open, Publicis Conseil, Paris made this film to urge people to sign a petition.

Advertising Agency: Publicis Conseil, Paris
International Creative Director: Véronique Sels
Art director: Bastien Grisolet
Copywriter : Véronique Sels
Agency Producer: Timothe Rosenberg , WAM, Paris
Production: Quad, Paris
Director: Frédéric Schoendoerffer
Producer: Martin Coulais
Editor: Stephane Couturier
Post Production: Digital District, Paris
Sound Producer: Olivier Guillou
Composer: Bruno Coulais
via

Fight For Peace: Favela

Excellent work from Staff, Rio de Janeiro.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Pedro Vargens, Erik Machado
Copywriter: Leo Valpassos
Illustrator: Pedro Vargens
Head of Art: Bernardo Machado
Published: March 2012

MTV: There is no sex in heaven

"There is no sex in heaven. Stay alive. Use a condom." Fresh approach and good illustrations.

Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel
Published: May 2012
via

Amnesty International: Independence

Money can hide terrible things. The new campaign for Amnesty International France explains why they refuse to take money from governments and multinational corporations.

Agency: TBWA\PARIS
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux

NZTA: Speed

Intense and factual. A crash shot in slow motion explains the fact that when the car stops, everything inside it keeps moving. Including your internal organs. Great shooting.



Agency: Clemenger BBDO Wellington

Responsible Young Drivers: The impossible texting & driving test

Many die due to texting while driving. Belgian organization Responsible Young Drivers, took a different approach to convince youngsters not to text while driving. They made learners prove that they can text and drive at the same time on a test track. The following video shows what happened.



Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse