Tuesday, 7 February 2017

84 Lumber Super Bowl Commercial - The Entire Journey

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The most controversial spot from Super Bowl 51 comes from 84 Lumber. Fox didn't allow them to run the entire spot so they aired half an...
Monday, 5 December 2016

A birthday party or paying the electricity bill? Croix-Rouge Belgium fights poverty

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Croix Rouge is best known for blood donation. But in Belgium, their main activity is fighting poverty. Not just the poverty of those who sl...
Monday, 28 November 2016

ALS League - The never-ending mannequin challenge

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I know that we've all seen more than enough videos called “The Mannequin Challenge” but this one from ALS League (ALS=Amyotrophic Later...
Friday, 11 November 2016

Deceased Poet becomes Signing Sensation at Belgian Book Fair

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Is it possible for 8 authors to sign non-stop for 12 days? Yes if a robot does all the signing for them. People usually goes to the Antw...
Friday, 16 September 2016

Motorola - Skip the sevens

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With a bold move Motorola goes against Apple and Samsung and urges people to skip the sevens and opt for a Moto Z with Moto Pods. In a pe...
Thursday, 2 June 2016

JCDecaux sends out the worst mailing ever in the history of direct mail.

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The problem: JCDecaux is well-known for their 2m2 billboards. But they wanted to show their clients that they offer other billboard sizes a...
Tuesday, 26 January 2016

Droga5 for Y:Idle hands and Places

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When communities are forgotten the Y remembers. The Y helps America's under-served neighbourhoods and the two 60-second spots from Drog...