Wednesday 22 December 2010

Elite Coffee: Good morning

Coffee anyone?



Advertising Agency: Baumann Ber Rivnay/ Saatchi & Saatchi, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eyal Segal
Illustrator: Eyal Orlee
Account director: Gilly Sasson
Account supervisor: Amit Alter
Published: June 2010

Infographic: Facebook vs Twitter Demographics

Canac Hardware Store: Fences

For more privacy from your neighbors.



Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Nicolas Boisvert

Heart of the City/Auckland Council – Beautify Your City: After Heart of the City Rubbish Bag


Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The âBeautify your Cityâ campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Aucklandâs city streets transformed overnight.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn, Jonathan McMahon
Account Executive: Sarah Devonport
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

China Environmental Protection Foundation: Chopstick tree



Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.

Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao
Published: December 2010

Barilla: Happy new year

Not a new idea but a nice use of the product.



Advertising Agency: Y&R, Italy
Creative Director: Vicky Gitto
Art Director: Marco Panareo
Copywriter: Paolo Pollo
Illustrator: RumbleFish
Photographer: RumbleFish

GO My way: Xmas infographics



Advertising Agency: Benedict & Helfer, Hungary
Art Director: Péter Fesler
Copywriter: Patrik Putz
Published: December 2010
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