Wrigley’s Hubba Bubba.

Remember when we were kids how we used to exaggerate about everything? This campaign for the Wrigley’s Hubba Bubba gums is a cool reminder. The campaign is based on this insight and it comes with a pretty good illustration.

Advertising Company: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Arnon Rotem
Illustrator: Miriam Moshinsky
VP Client Service : Dror Tankus
Client Manager:Yuval Vaingast
Supervisor: Yael Meltzer