The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

ToyToyota: Backseat Driver

ToyToyota is a new Toyota's toy brand and this iPhone app is the first of a series. It allows your kids to drive the same route as you from the back seat of the car through the iPhone's GPS functionality. Your kid can collect points by collecting items and landmark icons, customize the car, save the route and tweet it.

Zonacitas.com: "Singles Finder" app

With this great app it will be difficult to stay single in Buenos Aires. Thanks to Ogilvy, Argentina and the "Singles Finder" app they have created for Zonacitas.com -the major Argentine portal to find the perfect date- you are now able to know exactly how many singles are on a bar, pubs, etc. before you enter.

Ogilvy, worked on the concept: “Love is out there. If we get organized, there’s plenty for all” and gave Argentinians a simple yet effective way to increase their chances. So, all you have to do if you are single, is to download the free smartphone app that gives you the exact amount of single prospects in each location, go in and get yourself a date.

Advertising Agency: Ogilvy, Argentina

Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

Fiat Street Evo: iPhone app

A small budget is not a problem. Lack of ideas is the problem. Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative  information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.

To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.





Agency: Leo Burnett Madrid

TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.



Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Nutricia: Baby Connection iPhone application

A useful iPhone application for pregnant women and their husbands. It allows you to keep track of the pregnancy, it gives you useful information, you can add videos, sounds and photos and, most important, it tells you tips on how to react to your wife's changing moods.

Carlsberg: Unbottle Yourself

Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app. 

From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

Check out the site here

Agency: Akestam Holst

Client: Carlsberg

Creative Director: Martin Cedergren

Art Director: Bjorn Gustafsson

Copywriter: Patrick Dry

Creative: Alex Picha

Creative: Ida Tenggren

Creative: Jerker Winther

Creative: Sara Clewemar

Production Company: B-Reel

Honda Jazz: This Unpredictable Life

Honda's new television spot for Jazz explores a world of endless possibilities.
Wieden and Kennedy also developed an iPhone app that lets you grab the characters as they leave the screen.

The spot:


The iPhone app:


Advertising Agency: Wieden and Kennedy London

Word Lens: Augmented reality iphone application

Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.

Word Lens -- download the free demo on the App Store:

http://itunes.apple.com/us/app/word-l...

Instrktiv published a comprehensive article on industry 4.0: the ultimate guide: 

https://instrktiv.com/en/industry-40/

iButterfly (augmented reality × Motion Sensor × GPS × Coupon)

To iButterfly είναι ένα γιαπωνέζικο application για το iPhone με το οποίο πιάνεις virtual πεταλούδες οι οποίες ειναι ή κουπόνια ή πληροφορίες και αλλάζουν μάλιστα και ανά περιοχή. Ευρυματικότατο. Με την άνοδο που έχει το iPhone στην Ελλάδα θα μπορούσαν να τρέχουν παρόμοιες εφαρμογές οι οποίες θα δημιουργούσαν ένα αρκετά μεγάλο buzz ειδικά στην αρχή.