Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Kefalonia Fisheries: The Dieline Awards

Mousegraphics, a Greek design agency, was awarded with 2nd place on The Dieline Package Design Awards in the Fresh Food category for Kefalonia Fisheries. Excellent work guys.

Delhaize: Wines of the world

Very good set of wine labels for the Belgian supermarket chain Delhaize. These wines are within its own brand “365”. Lavernia & Cienfuegos played with the cork to symbolize the origin of each wine.

Design: Lavernia & Cienfuegos. Year: 2011.
Client: Delhaize.

Polius: Funny packaging

Paint brush packaging with bristles used as moustaches and goatees.

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Stylish Soda: Jean Paul Gaultier for Diet Coke

Jean Paul Gaultier designed 2 limited edition bottles for Diet Coke: "Day" and "Night". This is his first work as creative director for Diet Coke.

Beetroot: Blink sparkling wine & Trata on ice (Dielene awards)

Beetroot, a Greek design group, is amongst the 40 winners of the Dielene Awards with 2 different projects. "Blink sparkling wine" and "Trata on ice". Bravo!

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Bob Studio: Eleia

Nice package design from "Bob Studio", a Greek graphic design studio, for Eleia, a small Greek olive oil brand. The guys at Bob Studio are happy to see that their work made Dieline's latest top 10 package designs. Keep up the good work guys.

Miller: Boombox

It's more than a cool package, it's a brilliant idea that can drive sales up to 300% since you'll definitely want to buy all three packages.

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

Vilpuri Pack

Great packaging. If only Greek marketeers could understand their brands and stopped being afraid, we would have better packaging too. And their brands would not be left behind.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg

Grimm Brothers Brewhouse

“Grimm Brothers Brewhouse is a craft brew startup in Loveland, Colorado. Each Grimm Brothers brew features a different scene from the famous folktales — but with a twist! (to keep it adult because it is beer after all) Example:  Little Red Cap has an axe hidden behind her back, making her more dangerous than the wolf, and Snow Drop doesn’t look so “pure” while she’s enjoying an apple. Currently they are only selling draft to restaurants, but plan to begin bottling next year. These designs will also be incorporated into the tap handles.”