Yaocho: The Sleeping Drunks Billboard

This stunt will make all drinkers in Tokyo to think twice before they drink. There is a big problem in Japan with thousands of people who drink till they drop and sleep on the street. To address the problem of Drunk Sleeping, the bar chain Yaocho with the help of Ogilvy & Mather and Geometry Global, turned sleeping drunks into human billboards against excessive drinking. All they needed was duck tape, printed headlines, logos and a hashtag. See the case study.

Credits:
Advertsing Agencies: Ogilvy & Mather Japan/Geometry Global Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito Imai, Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima

DHL: Trojan Mailing

Guerilla marketing at its best. DHL made its rivals UPS, TNT and DPD advertise DHL's services. They hired the competition to deliver large black packages taped all over with thermoactive foil. When competitors went to deliver the packages, the heat worked its magic and the message DHL is faster appeared.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Raphaela Sigg
Copywriters: Kai Schmelzle, Jan-Erik Scheibner
Director: Tim Steffan
Editor: Tim Steffan
Project Manager: Susanne Barthel
Additional credits: Till Beckert
Published: January 2014
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CANALPLAY: Insomny Coffee

INSOMNY coffee. A unique approach to all movie lovers from Buzzman for CANALPLAY, a subscription VOD offer launched by CANAL +. It is something like Netflix for France. You pay once a month and you have access to unlimited movies and TV series.

In order to reach real fans of movies and TV series in an unique way, Buzzman partnered with passionate coffee makers to select and roast coffee beans from Burundi, India and Brasil to obtain a high quality coffee, strong enough to keep movie lovers awake. INSOMNY coffee was lauched. On every pack you could find a code for a free 2 months CANALPLAY subscription.

Credits:
Advertising Agency: Buzzman

Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

URA.RU: Make the politicians work

No budget. Just a lot of creativity. Ura.ru is a local site at Yekaterinburg – the fourth largest city of Russia. They wanted to pressure politicians to do something about the quality of the roads which is terrible. So, they drew the faces of the governor, the mayor and the vice-mayor in 3 potholes in the city center, made a PR campaign out of it and forced them to stop making promises and actually do something for the roads.



Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Domino's Pizza: Safe Sound

That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians)  made fake "domino's" sounds. The outcome is a both funny and creative.

TicTac: Flashmob

That's a different flashmob. The don't dance. They don't sing. They just faint. All of them. Just from a single bad breath. Funny.

MTV Serbia Pranked: Serbia got pranked

If you have the guts, you can do wonders with a tiny budget. 50€ for production and 0€ for media.

McCann Erickson Belgrade found a crazy guy who was willing to be duck-taped to a pillar and let passers-by to do all the promotion for MTV's show Pranked. Within a couple of hours all social networks, portals, newspapers, TV and radio, talked about the stunt, generating around 100.000 euros of free media coverage.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic
Published: July 2011

Zeeman:Guerrilla stunt at Amsterdam Fashion Week

Impressive guerilla stunt form a Dutch low budget clothing retailer. Only 7 people new about this and they fooled everyone. They worked with many professionals to launch "FRANK", a fake high priced brand, they entered the Fashion Week, earned a lot of free media coverage and surprised the whole Dutch fashion world.

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Artis: Babyboom

A nice guerrilla campaign for Artis, the Amsterdam Zoo. They had a baby boom, so they placed removable stickers of baby animals in real sizes, on posters. Passers by could remove the stickers and place them wherever they wanted into town.

Artis Babyboom Case Movie from Ruben Röben on Vimeo.


Agency: Dawn

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.



Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

Nissan Micra: Park Assistant

Smart and funny. I guess that you won't mind find this on your car and probably you would read it.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
Published: February 2011

WWF Tiger: Get yourself shot

Πως θα νιώθατε αν σας πυροβολούσαν? Αυτό βάλθηκε να δείξει το WWF στη Ρωσία για να κινητοποιήσει τον κόσμο για τις τίγρης που τις σκοτώνουν τα καθίκια. Έφτιαξαν λοιπόν augmented reality t-shirts που τα φοράς μπροστά από μόνιτορ και σε πυροβολούν.



Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grigory Sorokin, Mikhail Kudashkin
Art Director: Vladimir Shreyder, Mikhail Derkach
Designer: Vladimir Shreyder, Andrey Sergeev
Producer: Gleb Glonti
Account Director: Anna Evdokimova
LookAtMe Account Director: Katya Bazilevskaya
LookAtMe Production Manager: Katya Nazarova

Video Buster mailorder video shop

Μηδενικό Budget, ευρηματική ιδέα.

 


Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Susanne Dupon, Sascha Dreschinski
Account Executive: Stephan Klotzbach, Petra Peters
Agency Producer: Christian Käutner
Production: Peter Engel, Mathias Renner, Noyan Özok
Cutter: Dieter Reit
Sound Designer: Sebastian Steiner
Animation: Simon Hallmann
Published: January 2010

MINI vs Porsche

Το marketing δουλεύει καλά στην άλλη πλευρά του ατλαντικού. Εδώ...
Η MINI USA προκαλεί την Porsche USA σε έναν αγώνα στην Ατλάντα στις 21 Ιουνίου.
MINI Cooper S versus the Porsche 911 Carrera S (έχει τα διπλάσια άλογα από το Mini).  Έφτιαξαν σελίδα στο facebook, έβαλαν καταχώρηση στους NY TIMES και απολαμβάνουν τη δημοσιότητα.

Volkswagen Fast Lane

Η Volkswagen ξεκίνησε μια νέα σειρά guerilla ενεργειών για το Golf GTI σε συνέχεια του Fun Theory, ονόματι "Fast Lane: driven by fun". Έχουν ανεβάσει στο youtube ήδη 3 guerrilla stunts και στη συνέχεια θα κάνουν ένα διαγωνισμό που θα καλούν το κοινό να ανεβάσει δικά του video.

The Slide

The Shopping Carts

The Elevator

 

Germanwings Vs EasyJet

Η αεροπορική εταιρία Germanwings είχε τα κότσια να δημιουργήσει αυτό το viral παίρνοντας πλάνα μέσα από ένα αεροπλάνο της EasyJet, κάνοντας πλάκα με τις υπηρεσίες της EasyJet προβάλλοντας ταυτόχρονα της δικές της.