McDonald’s plays off of sneaker culture to hype up its latest offering with Big Mac x Bacon Limited Edition Collaboration

The Big Mac turns 50 this year and to celebrate the iconic burger in an interesting and relevant way, this campaign drops the burger right in the centre of hip-hop and streetwear culture in a bold and irreverent way.

Alexander Wang x Adidas, Supreme x Louis Vuitton, Fenty x Puma, Big Mac® x Bacon. To kick-off the celebration of the 50th anniversary of the iconic Big Mac, McDonald’s Canada is releasing the Big Mac x Bacon: Limited Edition Collaboration.

McDonald’s-big-mac-bacon-2018

The collab launched with a weeklong teaser campaign across the country, filled with cryptic black and white imagery and design that played off fashion and sneaker culture, hinting at a mysterious upcoming collaboration: “BM x B.” A teaser TV spot aired during the Grammy’s to hype up the new mystery collab. “It’s the combination of two greats. Two powerhouses,” a mysterious voice said.

On January 30th, it was revealed that this next great release is actually the collaboration of Big Mac and Bacon. A series of cheeky black and white films across television, online, and outdoor, feature high fashion types analyzing and explaining this new collab’s importance to culture.

“We really wanted to showcase the Big Mac in a modern and relevant way by integrating it into pop culture, while at the same time not taking ourselves too seriously,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “We took inspiration from how a fashion company might launch an exclusive collection by revealing the promotion as a limited-edition collaboration, through a series of billboards and ads until we finally revealed the Big Mac, treating it like the cultural icon it is.”

“Over the course of its 50-year history, the Big Mac has become a culinary icon and the recipe has remained unchanged since its introduction. That’s pretty remarkable,” says Jeff Anderson, McDonald’s Canada Chef. “The addition of another Canadian classic—bacon—to the sandwich for a limited-time symbolizes the modern McDonald’s journey, with innovative menu items alongside much-loved classics. "

“The Big Mac x Bacon was designed to feel contemporary in outlook,” says Peter Ignazi, Global Chief Creative Officer, Cossette. “The look and feel were a departure from traditional McDonald’s campaigns to support the weeklong teaser period and misdirect fans into thinking the collaboration was between two fashion or cultural icons. We created a complete design system that included a custom bacon logo and an edgy modern typeface."

Big Mac x Bacon Campaign Credits

Launch Date: January 30, 2018

Client: McDonald’s Restaurants of Canada Limited

Chief Marketing Officer & SVP: Antoinette Benoit

Senior Advertising & Media Manager: Hope Bagozzi

Senior Marketing Manager: Jean Guillaume Bertola

National Marketing Manager: Rebecca Smart

Regional Marketing Supervisor: Mélissa Hains

National External Communications Manager: Adam Grachnik

Agency: Cossette

Title: Big Mac x Bacon Limited Edition Collaboration

Chief Creative Officers: Carlos Moreno, Peter Ignazi

Group Creative Director: Simon Clancy

Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud

Art Director: Spencer Dingle

Copywriters: Jordan Hamer, Ben Duquette

Designers: Oleg Portnoy, Eric Wood

Agency Producers: Barb Gibson, Marie-Pier Poulin

Content Strategist: Youri Hollier

Director, Strategy: Jon Crowley

VP, Strategy: Scott McKay

Account Executives: Yvonne Li, Michaela Crompton

Account Supervisor: Asmait Hailu

Account Director: Lindsay Mertiri

Group Account Director: Serene Gaspar

SVP, Managing Director: Kathy McGuire

Product Manager: Chloe Drolet

Studio Director: Raquel Mullen


Senior Retoucher: Trevor Gauthier

Senior Production Artist: Graham Washer

Senior Digital Project Manager: Jeff Maynard

Production House: FRANK Content

Director: Craig Brownrigg

Line Producer: Marie Robertson

Executive Producer: Danielle Kappy

Director of Photography: Stuart Campbell

Food Stylists: Carol Brown, Noah Witenoff

Colour/Transfer Facility: Alter Ego

Colourist: Wade Odlum

Colour Assistant: Kevin Wu

Online Facility: Alter Ego

Executive Producer: Cheyenne Bloomfield

Motion Graphics Designers: Ian Flaig, Rob Fisher

VFX Artists: Steven McGregor, Andres Kirejew

VFX Assistant: Sebastian Boros

Casting: Mann Casting

Casting Director: Steven Mann

Offline Edit: Married to Giants

Editor: Raj Ramnauth

Audio House: Berkeley Inc.

Audio Engineer: Jared Kuemper

Photography: Fuze Reps

Photographer: Carlyle Routh

Production House: Soda

Executive Producer: Mina Jang

Photographer: Nick Hall-Wood

Media Agency: OMD

Strategy Supervisor: Logan Lindsay

Digital Specialist: Kyla Ames

Account Manager: Kathy O’Meara

Vice President Group Director Broadcast: Doug Scott

PR Agency: Weber Shandwick 

Director, Client Experience: Lauren Thomson

Senior Art Director: Brendan Watson

Supervisor, Integrated Media: Nare Tutundjian

Senior Associate, Integrated Media: Fatma Othman

84 Lumber Super Bowl Commercial - The Entire Journey

The most controversial spot from Super Bowl 51 comes from 84 Lumber. Fox didn't allow them to run the entire spot so they aired half and directed people to their website to see the rest.

It's about a Mexican mother, traveling with her daughter through the desert in order to make it to the US but eventually, they end us facing Trump's wall. Throughout the journey, the little girl collects pieces of fabric and stitches them together to make an American flag. The two immigrants don't lose hope, they don't turn back but instead, they find a big door and walk through it. The end line reads "The will to succeed is always welcome here".

Rob Schapiro, the chief client officer at Brunner, the agency behind the spot, told Washington Post "Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn't seem right. If everyone else is trying to avoid controversy, isn't that the time when brands should take a stand for what they believe in?"



Credits:
Client: 84 Lumber Company
Agency: Brunner, Pittsburgh
Production Co.: Sanctuary, Los Angeles

Droga5 for Y:Idle hands and Places

When communities are forgotten the Y remembers. The Y helps America's under-served neighbourhoods and the two 60-second spots from Droga5 delivers the message in a great way.

Droga5 used local residents instead of actors to give these neighbourhoods the authenticity they deserve. They went in Baltimore and talked to the people, got to know them, learned how they live and what they need and the solutions they propose. How people outside these communities see them and how they see themselves is very different and the spot "Places" makes it very clear.

The spot "Places" shows the work of the Y in everyday life and the spot "Idle Hands" tackle the issue of the importance of redirecting the energy of young people into something constructive.






CREDITS
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Directors: Casey Rand, Karen Land Short
Copywriter: Lincoln Boehm
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Producer: Jennifer McKenzie
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Strategy Director: Elaine Purcell
Group Communications Strategy Director: Duncan Owen
Senior Data Strategist: Eric Raicovich
Group Account Director: Matt Ahumada
Account Director: Amanda Chandler
Account Manager: Sara Fletcher
Project Manager: Rayna Lucier

Production Company: Park Pictures
Director: Seb Edwards
Executive Producers: Mary Ann Marino, Jackie Kelman Bisbee
Producer: Martha English

Editing: Rock Paper Scissors
Editor: Ted Guard:
Assistant Editor: JK Carrington
Executive Producer: Eve Kornblum
Producer: Lisa Barnable

Postproduction: The Mill
Producer: Mile Pullan
Colorist: Fergus McCall
Flame Artist: Kieran Hanrahan:

Music: Minibal
Benjamin Balcom

Sound: Hear City
Audio Engineer: Keith Reynaud

Cheerios: Grandpa

We see a grandpa who is about to be moved away from his house cause he can't live alone any more. His daughter tell him that where he is going he will have more help. From the music, the look in his eyes and the close up in his hands you can almost see all the memories and the feelings he is having due to this big change in his life and you kind of feeling sorry for him. But when he reaches his destination things change...

A simple but heartwarming storytelling from Saatchi & Saatchi, New York for Cheerios.

CREDITS
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Moms Demand Action for Gun Sense in America releases “Not Allowed”

It seems like a joke that you can carry a gun at Kroger's but not a skateboard, an animal or a squirt gun. The problem is that it is true!

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

The "World’s Longest Receipt"

Here is the Press Release for this serious issue:

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.

“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.

As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.

“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”

Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.

“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”

Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.

Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.

Credits:
​Spot Title: "Not Allowed"​
Client: Moms Demand Action for Gun Sense in America

Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe

Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson

Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York ​VFX​
Colorist:  Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse​

Mophie: All-powerless Super Bowl 2015

Smartphones. Full of features but they all suffer from their batteries. For some people, a dying battery seems like the end of the world.

Mophie, a mobile charging case brand, teamed up with agency Deutsch L.A. to make this epic Super Bowl 2015 ad. The world is ending, gravity doesn't work, animals fly, it's raining fish, dogs walk their owners, hurricanes, trees burning, tsunamis hit Paris and so on and so forth. Someone's battery is dying and he loses power.

Credits:
Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

An (allegedly) $70 million commercial finds Leonardo DiCaprio and Robert De Niro fighting for the same role, in a Martin Scorsese Film. "May the best man win," De Niro tells his rival. "No, I don't even want to say it like that. Let the best person for the part be the person who's in the part." We also see Brad Pitt appearing in a still image in the second spot.

"The Audition", written by Terence Winter (The Wolf of Wall Street) and produced by Brett Ratner. is a short film that promotes 2 new Casinos, Studio City in Macau, China and City of Dreams in Manila, Philippines.

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Credits:
Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

IKEA: Halloween. A tribute to Shining.

You've got to love Ikea's Halloween tribute to Stanley Kubrick’s horror classic, The Shining.

We see a little boy bicycling late at night in the corridors of an empty IKEA store just like in Shining. Full of references (skeletons, music, flashing lights etc), the spot reveals the IKEA's late night shopping hours. See it twice to see how many you will find.

Credits:
Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma, Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng, Wendi Chong
Production Company Producers: Bhavna Shivayogimath, Malay Prakash
Production Company: Black Sheep Live

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Credits:
Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
VFX: MPC
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

Dtac: The power of love

In this heartwarming spot, we see a father who doesn't know how to make his newborn stop crying. So, he does what you imagine. He calls his wife. She starts singing to the baby then they play some penguins cartoon but non of it is working. Technology fails. But love succeeds.

Technology can never replace love. And this is coming from a tech company. Good work from Y&R Thaland.

Credits:
Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

Evolve: Playthings. A dildo fight becomes a strong PSA.

Kids are having a dildo fight in front of their moms. Yes it's funny at first. But there is more to that. A very smart way for Evolve to make a strong PSA. I don't want to spoil the surprice so just watch it.

Credits:
Agency: McCann New York
Client: Evolve
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director: Zach Holliday
Group Creative Director: Josh Greenspan
Senior Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company: Final Cut
Mix Studio: Final Cut

Burger King: Whopper Fanatic

Would you miss a World Cup match of your team for a free Whopper? Buzzman's new campaign for Burger King is trying to take advantage of the visibility of the world cup without being official sponsors.

From June, 12th to July, 13th 2014, Burger King will ask you the impossible: choose between a Whopper and your team. If you go to Burger King wearing your team’s shirt while they are playing they will give you a free Whopper.

So, are you a Whopper Fanatic or not?

Credits:
Advertising Agency: Buzzman
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors: Mickael Krikorian, Victor Sidoroff
Artistic Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas Schmitt
PR Managers: Cyril Paglino, Clara Bascoul

Nestea revives Nestea Plunge campaign

In the revival of the classic “Plunge” campaign that ran from the Seventies through the Nineties, a stranded musician is found wandering in the desert. After grabbing a cold Nestle, he plunges backward into water and is quickly transported to a concert where he has become a crowd-surfing star.

The new advertising campaign, created and produced by Publicis Hawkeye, is brought to life through print, television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to new users and long-time Nestea fans alike.

To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Credits:
Agency: Publicis Hawkeye

Turkish Airlines Euroleague: Epic Pool Dunk

12 players, 4 basketball stars, 1 epic pool dunk. After 22 takes, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez managed to make this epic pool dunk in Crispin Porter + Bogusky London's new Turkish Airlines spot. Check out the making of too.

Credits:
Advertising Agency: Crispin Porter + Bogusky London

Seth & Riley's Garage: Kind of genius. Kind of.

Duval Guillaume have gone completely mad for the launch of Seth & Riley’s Garage, the new hard lemonade drink of Carlsberg Breweries. They have created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion. Check it out.

Credits:
Agency: Duval Guillaume, Antwerp
Production Company: Hobby Film
Director: Oskar Bård. 

Powerade: Nico's Story

The emotional backstory of Nico Calabria who was born with one leg but had the power to pursue his love for football, is Powerade's great spot for 2014 FIFA World Cup.

Credits:
Advertising Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: AG Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions

Thai Life Insurance: Unsung Hero

This heartwarming spot from Thailand will encourage you to do small acts of kindness. The unsung hero is young man who don't have much but he is generous enough to help a little girl begging for education, to feed a stray dog, to leave bananas to the old neighbor, to give his seat on the bus, without expecting something in return. He will not get rich or be famous or featured on TV. He just keeps doing good and as time goes by we see that all his good deeds starts to pay off.

Credits:

Advertising Agency: Ogilvy Thailand, Bangkok.

Lurpak Cook's Range: Adventure Awaits

The new Lurpak spot proves once more that you can have great advertising with any product. Even butter. Wieden + Kennedy London transformed the cooking preparation to space exploration in this brilliantly directed spot for Lurpak Cook's range. Close ups turn food to planets and carrots to spaceships in an adventurous quest to reach new frontiers in cooking. If you missed the previous Lurpak work check here, here and here.

Credits:
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy
Copywriters / Art Directors: Freddie Powell, Hollie Walker
Producers: Emma Wright, Chloe Roseman
Group Account Director: Helen Foulder
Account Directors / Managers / Planners: Katja Dienel, Angharad Thomas, Jennifer Lewis
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: Blink Productions
Director: Dougal Wilson
Executive Producer: Ewen Brown
Director of Photography: Stephen King Roach
Set Design: Lightning + Kinglyface
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: The Moving Picture Company
VFX Supervisor: Tom Harding
Flame Artist: Tom Harding
VFX Producer: Marianna Bruynseels
Shoot Supervisor: Bill McNamara
Grade: Jean-Clément Soret
Music+Sound Company: Wave Studios
Composer: Richard Strauss
Sound Designer: Aaron Reynolds

Old Spice: Get Shaved in the Face

Terry Crews is shaving a tiny Terry Crews. Old Spice gets surreal again. Enjoy.

Credits:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Matt Sorrell
Broadcast Producer: Jennifer Hundis
Director of Broadcast Production: Ben Grylewicz
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: Gifted Youth
Direction, Editing, Visual Effects: Fatal Farm
Sound Mix: Charlie Keating, Joint Editorial