Wednesday, 22 December 2010

Elite Coffee: Good morning

Coffee anyone?

Advertising Agency: Baumann Ber Rivnay/ Saatchi & Saatchi, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eyal Segal
Illustrator: Eyal Orlee
Account director: Gilly Sasson
Account supervisor: Amit Alter
Published: June 2010

Infographic: Facebook vs Twitter Demographics

Canac Hardware Store: Fences

For more privacy from your neighbors.

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Nicolas Boisvert

Heart of the City/Auckland Council – Beautify Your City: After Heart of the City Rubbish Bag

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The âBeautify your Cityâ campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Aucklandâs city streets transformed overnight.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn, Jonathan McMahon
Account Executive: Sarah Devonport
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

China Environmental Protection Foundation: Chopstick tree

Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.

Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao
Published: December 2010

Barilla: Happy new year

Not a new idea but a nice use of the product.

Advertising Agency: Y&R, Italy
Creative Director: Vicky Gitto
Art Director: Marco Panareo
Copywriter: Paolo Pollo
Illustrator: RumbleFish
Photographer: RumbleFish

GO My way: Xmas infographics

Advertising Agency: Benedict & Helfer, Hungary
Art Director: Péter Fesler
Copywriter: Patrik Putz
Published: December 2010

Monday, 20 December 2010

Vodafone/Samsung: Connect to the Galaxy map projection

Vodafone and Samsung organized the first interactive mapping projection. The event took place at Plaza de España in Madrid on the 15th and 16th of December. Passers-by were able to experiment with a unique interactive experience since they were holding a Galaxy Tab to control these projections.

Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Production Manager: Chris Philpott
Published: December 2010

Google Adwords - Thank You

AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.

Google Adwords - Thank You from PostPanic on Vimeo.


(For PostPanic)
Production Company: PostPanic
Director: Mischa Rozema
Executive Producers: Jules Tervoort, Ania Markham
Senior Producer: Annejes van Liempd
DOP: Joost van Starrenburg
Line Producer: Joy Czerwonky
Casting Director: MaryClaire Sweeters
1st AD: Annie Spiegelman
Post-Production: PostPanic
Editor: Rocky Bazemore
CG Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
Matte Painter: Wieger Poutsma
3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen
2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]
Compositing: Chris Staves
Music & Sounddesign: Bluwi

(For AKQA San Francisco)
Executive Producer: Nancy Cardillo
Group Creative Director: Neil Robinson
Copywriter: Vinit Patil
Account Manager: Christina Wong

(For Google)
Head of AdWords Product Marketing: Jon Diorio

Campaign Against Drink Driving (CADD): Red, Yellow, Green

Great illustration. Great concept.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Directors / Copywriters: Christiano Neves, Bruno Xavier
Art Buyer: Stuart Heyburn
Planner: Neil Noronha
Account Director: Neil Noronha
Photographer: Andy Rudak
Retouching: Christiano Neves

The Entrance: Heineken's new global campaign

Heineken just launched its new TVC called “The Entrance”. The new global tagline of Heineken is “Open your world”. Also, they launched a series of spots with the characters of the main TVC.

Lego Black Ops

I loved this amazing stop motion video because it combines a great game (Call of Duty: Black Ops) with the Lego bricks that we've all played with, when we were kids.

National Cancer Society Malaysia: Break-in, Hello, Spread

Now-days, long copy is dead. So, when I see long copy ads I post them. I like them not because they are cost-effective but because the advertising agencies and the clients are not afraid to make them.
You can check also the London long copy challenge here.

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
Account manager: J.B. Ling

Word Lens: Augmented reality iphone application

Word Lens is an augmented reality application for the iPhone. It translates printed words from Spanish to English and v.v. by using the iPhone’s camera and optical character recognition.

Word Lens -- download the free demo on the App Store:

Friday, 17 December 2010

Guinness new TVC: Dark Life

Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.

We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.

Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."

Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House

Google Demo Slam: Epic Docs Animation

Ok, this is truly amazing. These guys got talent. They didn't use a program from Adobe to make this presentation. They just used Google Docs.

Buying a Volkswagen from an old lady...

You may think that an old lady would drive her car like an old lady. But not this one!!
The super VW granny looks innocent as hell but the looks can often be misleading.

Translation of “niet elk oud vrouwtje is even betrouwbaar” : “not every old lady is just trustable”

Thursday, 16 December 2010

Mentos Gum: Love Story Commercial

Silly but funny commercial from China.


Vilpuri Pack

Great packaging. If only Greek marketeers could understand their brands and stopped being afraid, we would have better packaging too. And their brands would not be left behind.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg

Wednesday, 15 December 2010

Filmography 2010

A fantastic recap for all movie freaks out there. Enjoy a perfect montage of 270 movies.

List of the movies in order of appearence

Toyota Aygo Connect - Give up nothing

A funny and witty way to promote an offer.

Agency: Saatchi & Saatchi Italy
Creative directors: Agostino Toscana, Alessandro Orlandi.
Copywriter: Luca Lorenzini
Art director: Luca Pannese
Production company: Akita
Director: Hugo Menduina
Music: Music Production
Sound Design: Top Digital

Harley Davidson: Handlebars Calendar 2010

Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.

We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo

Droga5: Happy, whatever

Great copy from Droga5. Merry Christmas.

Advertising Agency: Droga5, Sydney, Australia
Art Director / Copywriter: David Nobay

Tuesday, 14 December 2010

Assamicispagnolli: organization against Aids in Zimbabwe

It may seem like the perfect place in the beginning. Then it all changes.

Agenzia: D'adda, Lorenzini, Vigorelli.
Direttori creativi: Stefania Siani, Federico Pepe.
Copywriter: Valentina Amenta.
Art director: Davide Fiori.

Regista: Manu Gerosa e Salva Muñoz.
Direttore della Fotografia: Nicola Cattani.

Musicista: Luca Será Micheli.
Voce bambino: Federico Felletti

Christmas 2.0 - The modern Story of Nativity

Excentric, a digital company from Portugal, made this nice Christmas story which evolves in our digital age, through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon...

Victoria’s Secret’s Holiday 2010 TV spot: Angels forever

A hell of a way to start posting today. Enjoy Victoria's Secret angels: Candice Swanepoel, Lily Aldridge, Adriana Lima, Katsia Zingarevich, Erin Heatherton and Chanel Iman.

Monday, 13 December 2010

Martell XO: Party, Piano

Advertising Agency: TBWA / MAP, France
Creative Director: Sébastien Vacherot, Manoëlle Van der Vaeren
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Photographer: Mark Seliger
Art Buyer: Vanessa Barbel

New Straits Times: Exploitation, Riot, Smuggling

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto

Media 1: Undeliverable Letter

It is nice to see advertising agencies who try to get themselves into pitches, use their creativity as the medium instead of spamming. See what "Media 1" did in order to get new clients.

Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann

Sanzer hand gel: Doorknob, Phone booth, Subway

Excellent and impactful work. Drives the message through and makes you think twice before touching anything.

Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010

Most Contagious Review 2010

Contagious Magazine released their free annual review on trends and technologies. As always, 2010 review is packed with interting articles. According to them, in 2010 the smartest brands realised that the model is not 360, it's 365, moving from campaigns to projects.
You can download it here.

Friday, 10 December 2010

Google Zeitgeist 2010: Year in Review

Google's 2010 recap based on the aggregation of millions of search queries.
You can vist and play with the results.

Thursday, 9 December 2010

TVN Channel: Shorter commercial breaks

Advertising Agency: Lowe Porta, Santiago, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Copywriter: Sebastián Collantes, Kiko Carcavilla
Art Director: Cristian Kemp
Account manager: Claudia Delavenne

IKEA Lack Side Table: Pop-up

Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu

Migros: Respect nature

"Respect nature and some day nature will return the favor". A nice slogan beautifully visualized by Jung von Matt/Limmat for the Swiss supermarket Migros.

Advertising Agency: Jung von Matt/Limmat, Zürich, Switzerland
Creative Directors: Alexander Jaggy, Michael Rottmann
Copywriter: Livio Dainese
Art Director: Fernando Perez
Production Company: BigFish Filmproduktion GmbH (Berlin)
Film Director: The Vikings
Production Company Producer: Andrea Roman
Agency Producer: Ilonka Galliard
Others: Björn Rühmann (Director), Matthew Branning (Director), Serge Roman (Camera)

Audi: Check-up

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife
Published: December 2010

Wednesday, 8 December 2010

Leica for the S2 model: Sharpest Details

Advertising Agency: Advico Y&R, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu

Moleskine: mini planners

The legendary Moleskine. Pablo Picasso, Ernest Hemingway, Henry Matisse and many more used these kind of notebooks. A notebook where you can write, draw, sketch or simply take notes.

Moleskine released a mini planner and the Dutch visual artist Rogier Wieland made the following video promo.

From the same artist, for the normal size Moleskine:


Tuesday, 7 December 2010

BMW S 1000 RR - Flash Projection

OK! This is great advertising. It's not based on a new idea but still it is great. Envolving the audience like this. It won an Epica award. Watch the BMW projection first, then watch the same idea that was done 3 years ago for JesusCenter and see with your own eyes the effect of such projections.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard

The JesusCenter projection:

Title : The Vision
Brand Name : JesusCenter
Agency : Jung von Matt AG,Germany
Advertiser : JesusCenter Hamburg

2011 TED prize winner : JRART

A stunning work by the french artist JR who won the 2011 TED Prize winner. He is 27 years old and remains an anonymous photograffeur (graffeur is French for graffiti artist) as he likes to be called.

“If there’s one thing I’ve always taken care of with my work, it’s that it’s never an advertisement for anything other than the work itself and for the people it’s about — no ‘Coca-Cola presents. I think the TED people knew that that was one of my main concerns, and I feel pretty sure that we can come up with a project that works that way.”

JR's site:


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