Showing posts with label Public interest. Show all posts
Showing posts with label Public interest. Show all posts

Friday, 8 September 2017

BR Malls Mooca Plaza Shopping: Human Warmth

More than 15.000 people are living in the streets of São Paulo unprotected from the cold. Mooca Plaza Shopping wanted to help so, the task that WE, an agency from São Paulo, had was to find a way to increase coat donations. They created posters with the photos of actual homeless people suffering from the cold and the donor could help by placing a coat upon them.

BR Malls Mooca Plaza Shopping - Human Warmth

Human_Warmth _English from Rodrigo Passos on Vimeo.

Advertising Agency:WE, São Paulo, Brazil
Client:Mooca Plaza Shopping, Maria Luiza Dias Ferreira Thomé
Chief Creative Officer:Guy Costa
Creative Directors:Ricardo Sarno, João Paulo Magalhaes, Ana Castelo Branco
Art Directors:Leandro Valente and Alexandre Diniz
Copywriter:Rodrigo Passos
Calligraphy:Douglas Reis
Rtvc:Fernanda Ragazzi, Juliana Emeric, Lais Leleu
Account:Jose Boralli, Wesley Santesso, Vera Fassbinder, Bruno Luiz
Media:Fabio Rosinholi, Thais Caruso, Mauricio Torres.
Chief Operating Officer:Valdir Barbosa
Production Company:Tanajura Filmes
Film Director:Pedro Campos and Leandro Valente
Film Photographer:Victor Ponce
Executive Producer:Mariana Villas Bôas and Bruna Estivalet
Producer:Thaís Martins, Alex Yoshinaga
Motion Design:Fernando Capelari, Amanda Campos

Monday, 5 December 2016

A birthday party or paying the electricity bill? Croix-Rouge Belgium fights poverty

Croix Rouge is best known for blood donation. But in Belgium, their main activity is fighting poverty. Not just the poverty of those who sleep on the streets under cardboard, but the poverty of the families that have to make difficult decisions to avoid financial trouble at the end of the month. This year, Croix Rouge wants to mobilise people during the Christmas period. To take up arms and join the fight against poverty.

Croix-Rouge de Belgique fights poverty

Using a simple example, Croix Rouge demonstrates what 1 in 10 families in Belgium face on a regular basis: having to choose between a birthday party or paying the electricity bill. By showing an ordinary family in an ordinary setting, the message hits in hard: this could be you. All it takes to help is a small donation to Croix Rouge that allows them to keep their social projects running.

The campaign was launched across the following supports: TVC, Cinema, Print, Bannering and a TV show called FACE A FACE debated about the topic.


Client : Croix-Rouge de Belgique
Contacts : Sandrine Devers, Marie Masset, Fabienne Damsin, Kathleen Hubert
Agency : Publicis Brussels
Account Team : Jessica Danese, Allen Marchant
Creative Directors: Naïm Baddich, Tom Berth, Geert De Rocker
Creative Team : Marc Richard Vander Heyden, Kermit Cota
Copywriters : Philippe Dorval, François Massinon
Graphic Designer: Aurélie Tournay
Print Producer: Marleen Hemeleers
Digital Content Producer: Adnan Chehima
Digital Producer: Tanguy De Kelver
Art Buyer/Radio Producer: Victoire Kaiser
Photographer : Jekyll n’ Hyde
Radio Production Company : Raygun
TV Producers: Marc Van Buggenhout, Tuyen Pham, Daan Feytongs
Film Production Company : Colonel
Director : David Greenwood
Producer :  Matthias Schellens
Sound & Music: Gregory Caron
Post-production Company: The Fridge

Monday, 28 November 2016

ALS League - The never-ending mannequin challenge

I know that we've all seen more than enough videos called “The Mannequin Challenge” but this one from ALS League (ALS=Amyotrophic Lateral Sclerosis) is different and for a good cause.

Watch the video here:

The first seconds you are watching a regular Mannequin Challenge: you see a medical lab with researchers and professors in white coats that – as they are supposed to - remain motionless while the camera winds its way through the area. But when the last mannequin appears, the challenge gets a whole other meaning. While the researchers continue their activities, the last mannequin remains motionless. The person carries a sign that says “For ALS-patients, every day is a Mannequin Challenge.” It’s clear that this person has ALS, a progressive neurological disease that causes dysfunction of the nerves that control muscle movement, leading to muscle weakness, gradually affecting nerves that control breathing and other vital bodily functions, resulting in death within 2 to 5 years’ time. A disease that cannot possibly leave people unmoved.

ALS League - The never-ending mannequin challenge

The Belgian ALS League and the researchers in the movie are in need of funds to continue their research on ALS. You can help by donating and sharing this video.

ALS League - The never-ending mannequin challenge

Contact information

Evy Reviers, CEO, M +32 495 44 67 82
ALS League Belgium
Campus St Rafaël, building H, 4th floor
Kapucijnenvoer 33 B/1
3000 Leuven

Advertised brand: ALS League Belgium
Agency: Publicis Brussels
Published/released: 25 November 2016
Client + client contact: ALS League Belgium, Evy Reviers
Creative Director: Tom Berth, Geert De Rocker, Naïm Baddich
Creative team: Marc Richard Vander Heyden, Massimo De Pascale, François Massinon, Massimo Regaglia, Pierre Urbaniak
Account Manager: Fréderic Sodermans
Producer: Daan Feytongs, Marc Van Buggenhout
Camera: Muna Baradi
PR Director: Kathy Van Looy 

Thursday, 21 May 2015

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

"The man and the dog" is a heartbreaking PSA by DDB Argentina for the Fundacion Argentina de Trasplante Hepatico, a non-governmental non-profit organization for organ donations.

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

We follow a dog and his elderly owner, we see how close they are and the commitment dogs have to their owners. The days go by as usual but one day the the man goes to the hospital and the dog stays outside for days, waiting and waiting until he reunites with his owner in a way that shows that our lives can continue through someone else.

Client: Fundacion Argentina de Trasplante Hepatico
Agency: DDB Argentina
Director: Rodrigo Garcia Saiz
Executive Creative Director: Beto Cocito
Creative Chairman: Hernan Jauregui
Executive Producer: Andrew Sommerville (The Mill)
Agency Executive Producer: Diane Jackson
Editor: Matthew Wood
Music: Michael Giacchino

Tuesday, 5 May 2015

Re-born to be alive launches first radio campaign‏

Organ donation is a serious decision that people should strongly consider. Duval Guillaume and Ray Gun made the "heartbeats" radio campaign for Re-born to be alive, a nonprofit organization that stands for the promotion of organ donation and transplantation.

With this campaign Duval Guillaume wants to raise awareness about organ donation, the possibilities people have, to spark discussions about the topic and make people understand that life can be passed over to someone else, making a person's death the continuity of another's life.

The campaign will be aired on FM Brussels.


From Duval Guillaume
Veronique Sels/Koenraad Lefever/Dries De Wilde: Executive Creative Director
Ad Van Ongeval: Art Director
Jeremie Goldwasser: Copywriter
Elke Janssens: Account Director
Jef Leysen: Account Manager
Tine Van Hasselt: Account Executive

From Raygun
Toon Jansegers: Radio Producer
Menno Van Riet/Mathieu Grillo: Sound Engineer

Tuesday, 14 April 2015

Moms Demand Action for Gun Sense in America releases “Not Allowed”

It seems like a joke that you can carry a gun at Kroger's but not a skateboard, an animal or a squirt gun. The problem is that it is true!

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

Moms Demand Action for Gun Sense in America

The "World’s Longest Receipt"

Here is the Press Release for this serious issue:

Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.

The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.

“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.

As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.

“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”

Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.

“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”

Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.

Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.

​Spot Title: "Not Allowed"​
Client: Moms Demand Action for Gun Sense in America

Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe

Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson

Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York ​VFX​
Colorist:  Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse​

Monday, 19 January 2015

The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

The Ad Doritos Don't Want You to See

Thursday, 8 January 2015

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Look at me. Samsung's Interactive Camera App for Children with Autism.

Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo

Monday, 1 December 2014

Mix Brasil Festival: Everyone is gay

A solid insight: A certain behaviour, however trivial it is, can be interpreted by other as "gay". Neogama BBH, Sao Paulo with the campaign "Everyone is gay", builds upon that insight with a great sense of humour.

Mix Brasil Festival - Everyone is gay

Advertising Agency: Neogama/BBH, Brazil
Copywriter: Fabio Mozeli
Art Directors: Daniel Chagas Martins, Fabiano Pinel
Creative Directors: Alexandre Gama, Marcio Ribas
Account Managers: Silvia Tommasini, Mariana D’Aprile, Felipe Sakai, Gabriel Monteiro
Plannner: Eduardo Lorenzi
Media: Luiz Gini and Giuliana Chekin
Production Director: Mariah Bayeux
RTVC: Paula Alimonda and Gabriela Baroni
Production Company: Hungy Man Brazil
Film Director: João Caetano Feyer / Amnésia
Director of Photography: Fernando Young
Film Art Director: Pedro Henrique Rodrigues
Executive Producers: Alex Mehedff, Rodrigo Castello
Production Managers: Renata Dumont, Mariana Barbiellini
Production: Hungry Man Team
Editor: Amnésia
Post Production Supervisor: Rodrigo Oliveira
Post Production Company: Efecktor
Color Grading: Psyco N'Look
Sound Company: Satélite Áudio
Sound Managers: Fernanda Costa, Marina Castilho

Friday, 17 October 2014

Reborn to be alive: If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Agency: Duval Guillaume

Wednesday, 15 October 2014

Plan Parent: Too young to watch. Old enough to get married.

The numbers are staggering. Every minute 27 girls are forced into marriage. That’s 2 every second. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

Plan Belgium with the help of Duval Guillaume agency helped these girls to take over ‘age warnings’ in prime time on national television, in movie theaters and in youtube trailers and explain the problem. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Little girls hijack age warnings during prime time

Agency: Duval Guillaume 

Tuesday, 14 October 2014

Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.


Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Friday, 27 June 2014

Evolve: Playthings. A dildo fight becomes a strong PSA.

Kids are having a dildo fight in front of their moms. Yes it's funny at first. But there is more to that. A very smart way for Evolve to make a strong PSA. I don't want to spoil the surprice so just watch it.

Evolve: Playthings. A dildo fight becomes a strong PSA.

Agency: McCann New York
Client: Evolve
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director: Zach Holliday
Group Creative Director: Josh Greenspan
Senior Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company: Final Cut
Mix Studio: Final Cut

Wednesday, 4 June 2014

NAR Mobile: Donor Cable Project

How a mobile company can increase blood donations by 335%?
Y&R Moscow created Donor Cable, a bracelet for Nar Mobile that you can use to donate power from one smartphone to another. The message "Donate energy to save a phone, and donate blood to save a life." urged users to donate blood in order to help kids in Azerbaijan that are born with the blood disorder thalassemia. Azerbaijan is No1 in the world in thalassemia and babies who suffer from it need extensive blood transfusions.

I would say kudos to the agency and the client for the Donor Cable bracelet for a true life-saving project. BUT why are they going to Cannes with this idea since the same one is already been done and with the same name by Leo Burnett. See the case study below the credits.

NAR Mobile: Donor Cable Project

Advertising Agency: Y&R, Moscow, Russia

The Donor Cable / Clube Sangue Bom - Videocase (english version) from Leo Burnett Tailor Made on Vimeo.

Monday, 19 May 2014

Water is Life: The drinkable book

The drinkable book is a revolutionary and life saving idea. It filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.

Water is Life: The drinkable book

Water is Life: The drinkable book

Water is Life: The drinkable book

Client: Water is Life
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Head of Design: Juan Carlos Pagan
Associate Creative Director: Sam Shepherd
Associate Creative Director: Frank Cartagena
Senior Designer: Brian Gartside
Designer: Aaron Stephenson

Director/Editor: Kyle McMorrow
Producer: Nina Horowitz
Head of Integrated Production: Ralph Navarro
Head of Production: Ed Zazzera

Chemist: Dr Theresa Dankovich
Biochemical Engineer: Corinne Clinch

Printer: Jamie Mahoney, Bowe House Press
Binding and 3D: Peter Ksiezopolski, xweet
3D Printing: Morpheus Prototypes

Principal typeface used: Knockout, Hoefler & Frere-Jones


Thursday, 8 May 2014

Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Disque Denuncia: Mixed Gender Fight

Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

Tuesday, 18 March 2014

Coor Down: Dear Future Mom

A very emotional spot for World Down Syndrome Day on March 21st. Coor Down, Italy's national organization for people with Down syndrome received a letter from a mother who learned that her son will be born with Down syndrome. She asked "I'm scared: What kind of life will my child have?"

The answer came from Saatchi & Saatchi with this emotional video where 15 people with Down syndrome respond to her. "Everyone has the right to be happy" as the tagline says.

Coor Down: Dear Future Mom

Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo

Friday, 7 March 2014

Save the Children: One second a day

The life of an 8 years old girl changes dramatically within a year in this hard one-second-a-day spot. Save the Children charity brings the day-to-day life of kids in Syria to London to showcase that just because it isn't happening here doesn't mean it isn't happening.

Save the Children: One second a day

Client: Save the Children
Agency: Don't Panic, London
Production Company: Unit9

Wednesday, 19 February 2014

Terre des Hommes: Sweetie Case film

Webcam Child Sex Tourism (WCST) is spreading like an epidemic. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While there are tens of thousands victims every day, there are only 6 convictions.

Lems, an Amsterdam based creative agency wanted to help so they teamed-up with Terre des Hommes Netherlands and they really helped. Not with an advertising campaign but with hard work that brought real results.

They developed "Sweetie", a 3D model that looked like a 10-year-old Filipino girl, interacted with over 20,000 predators, gathered incriminating evidence for 1,000 predators from 71 countries and urged goverments to act upon this. They managed to make Webcam Child Sex Tourism a globally recognized problem, make the Philippines national police consider it as the No1 crime, bring predators to justice and save children.

Excellent work from Lems.

Terre des Hommes: Sweetie Case film

Terre des Hommes - Sweetie Case film from Lemz on Vimeo.

Advertsing Agency: Lems

Monday, 3 February 2014

Learn For Life Foundation: Set Yourself Free

Stay in school or die horribly! This is what happens when you slack off.
This is not the usual public service announcement you'd expect. It's more like a splatter movie. And a big viral hit.
Learn For Life Foundation - Set Yourself Free

Written & Directed by Henry Inglis and Aaron McCann.
Produced by Lauren Elliott.
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