Friday, 25 February 2011

Tai Ching: Counterfeits

Very funny. A Chinese restaurant is proud of its origin and the most important, it is original. Take a moment to look at all the logos they have created. Nokla for nokia, Like for Nike Mc Ronalds,... Great indeed.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes

Pulp Books

Read yourself interesting.
A true statement, beautify illustrated in this print campaign for Pulp Books book store in South Africa.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew

TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Advertising Agency: Duval Guillaume Antwerp, Belgium

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Wednesday, 23 February 2011

Discovery Science Ident - the Human Element

Amazing work for "The Human Element" a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.

Making of:​gallery/​Discovery-Science-Ident-the-Human-Element/​1027575

Executive Producer -Chris Leow
CG Director -Sawoozer Wang
CG Artist
James Chen ,Juin Chang ,Lance Ni ,MJ Huang
CG Assistant
Mu Lin ,Xiang Wang
Creative Director -Alex Edwards
Director of Production -Gregory Lowe
Shoot Producer -Jo Plomley
Audio Engineer -Lim Koon Soo ,David Ong

BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 

BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.

More at

Durex Condoms: Feather

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap

Mercedes Benz: Left Brain - Right Brain Campaign

Another great work from Israel. This time for Mercedes Benz.
The illustrations are more than great, the copy is good but its the same in all three.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Mad Magazine

It is very funny the way Mad magazine reverted the famous Economist's outdoor.

For those who don't remember, here's the Economist outdoor:

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson

Friday, 18 February 2011

Dead Island: Story trailer

A fantastic story trailer for " Dead Island", a zombie-genre game.

The story unfolds in reverse and we see a dead kid going backwards until all the family is together. Before the zombie outbreak. It's very clever that an excellent music is used instead of screaming. I'm waiting for the gameplay trailer to see if they can keep up to this one.

Tuesday, 15 February 2011

BMW: Cut through Winter

Excellent direct mail for BMW.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike Sipley, Mike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

Monday, 14 February 2011

Jim Beam - "Bold Choice" featuring Willem Dafoe

Willem Dafoe made a choice to get out of Milwaukee and head to New York when he was young. In this Jim Beam commercial, Dafoe speaks about Bold Choices, about life-changing decisions. He plays all the characters, all the professions he could have undertake if he didn't made the right choice. The bold choice.   

Advertising Agency: StrawberryFrog

Friday, 11 February 2011

Lee: Never wasted

"With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags."

 Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna

Thursday, 10 February 2011

Cola- Zero- The Train

Cola Zero gets Creative… at high speed!

Cola- Zero- The Train from Gravity on Vimeo.

by Gravity

Vodafone Double Rainbow

VERY Funny!!!

Paul 'Bear' Vasquez, the king of doubles (YouTube sensation 'Double Rainbow') sees doubles everywhere in Vodafone's spot for the promotion of its Double Back offer.

Advertising Agency: Colenso BBDO, New Zealand

Monday, 7 February 2011

Audi Super Bowl 2011: Luxury Prison

Audi tries hard to prove that Mercedes especially and all that the star on the hood reflects is a thing from a past. The old luxury. Audi is the new luxury. A modern one.

Prior to the Super Bowl, and the A8 “Release The Hounds” commercial, Audi released two videos set in a “Luxury Prison” in order to built the story. In the first 3 minutes video we see rich guys, representing the old school, trying to startle young rich kids. In the second video Kenny G uses his saxophone to calm down the inmates. The third video is the Super Bowl spot.

Great work from Venables Bell & Partners. They've created an integrated campaign, using TV, a twitter competition, and a luxury estate sale where they are auctioning off old luxury items in exchange for new one.

The Startled Smart video:

Kenny G Riot Suppressor video:

Release the Hounds Super Bowl video:

Advertising Agency: Venables Bell & Partners

Big Pond Adelaide Film Festival

Clemenger BBDO in Adelaide, transformed a bus shelter into the world's smallest movie theatre, to promote the upcoming BigPond Adelaide Film Festival. The mini cinema features authentic theatre seating, curtains and a projector showing screenings each evening at 9pm.

Advertising Agency: Clemenger BBDO Adelaide
Art Director / Copywriter: Amy Weston
Creative Director: Geoff Robertson
Creative Director: Greg Knagge
Art Director: Dave Lawson
Producer: Michelle Treloar
Producer: Kirsty Allison
Account manager: Ana Coelho
Country: Australia

Stella Artois Super Bowl Ad with Adrien Brody

Stella Artois’ first Super Bowl spot features Adrien Brody. In the spot that is part of the campaign "She Is a Thing of Beauty", Brody plays plays a crooner in an underground jazz club in the early '60s. Although the club is packed with gorgeous women, he sings only for Stella Artois.

Advertising Agency: Mother

Bridgestone Super Bowl 2011: Carma, Reply All

Sony Ericsson Xperia PLAY: Android's surgery

The first commercial of the new Sony Playstation phone, called "Xperia Play".
The game is on and Android needs a couple of thumps to start playing. Since these is an illegal operation, the surgery is done in a dirty back-alley. We are used to extreme spots for the Playstation series and this spot is without question a worthy one for the Playstation phone.

Friday, 4 February 2011

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

More info about this project here.

Advertising Agency: Dentsu London

Walt Disney Pictures: Alice in Wonderland

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010

Kia Optima: One Epic Ride (SuperBowl 2011)

Travel through space and time as a policeman, villain, Poseidon, alien and ancient chief try to get their hands on the all‐new Optima. Prepare for "One Epic Ride".

Advertising Agency: David&Goliath, USA

Thursday, 3 February 2011

Café Tainá - don't sleep

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung
Jr Copywriter: Ricardo John
Illustrator: Andrey Gordeev

Volkswagen Passat: The Force

It's not that I'm a Star Wars fan, but this Volkswagen spot featuring a kid dressed up like Darth Vader is fantastic. Great sense of humor. What do you think?

Wednesday, 2 February 2011

Google: Art Project

Seeing in person masterpieces of art is beyond compare. Unfortunately, not all of us can jump on a plane and visit the world's greatest museums.
For people craving for art or for those who just want to have a look, Google created a stunning site where you can take a virtual walking tour through 17 museums and 1.000 pieces of art. The levels of zoom, with extreme details are incredible and you can even create and share your own collection of masterpieces.

The site:

PETA 2011 Superbowl banned ad: Veggie Love

egetarians have better sex." That's what PETA calims in this spot where we see women rub tomatoes on their bodies, perform celery-spanking and zucchini fellatio among other things. The animal-rights group will surely receive a lot of publicity with this stunt-spot.

Tuesday, 1 February 2011

Saab 9-5 print campaign

Great copy. Intellect, witty, bold.

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