Canalplay: Showerbox

Watch your favorite movies under the shower! Buzzman did it again for Canalplay. After Insomny Coffee they created Showerbox. Now you can start your TV shows in your bed and finish them under the shower.

Showerbox is the first 100% waterproof iPad cover that allows you to watch, without any limit, all the TV shows that you want under the shower, thanks to a high pressure suction and a perfectly hermetic sound system.

The Showerbox was designed by Caseproof engineers, the European leader of mobile protections.

Credits:
Advertising agency: BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Head of Accounts: Maité Orcasberro
Account Managers: Olivier Lopez, Laura Seror, Nicolas Milcent
Copywriters: Mickael Krikorian, Victor Sidoroff
Art Directors: Mickael Krikorian, Victor Sidoroff
Illustration, Design: Aurélie Femenias
Strategic Planner: Alexandre Ribichesu
Tv Producers and Art Buyer: Vanessa Barbel, Pauline Couten
Digital Producers: Laurent Marcus, François Cavalin
Communication and PR : Cyril Paglino, Clara Bascoul-Gauthier
Director : Alexandre Fort
Digital Production: Creaktif
Production: Caseproof

NAR Mobile: Donor Cable Project

How a mobile company can increase blood donations by 335%?
Y&R Moscow created Donor Cable, a bracelet for Nar Mobile that you can use to donate power from one smartphone to another. The message "Donate energy to save a phone, and donate blood to save a life." urged users to donate blood in order to help kids in Azerbaijan that are born with the blood disorder thalassemia. Azerbaijan is No1 in the world in thalassemia and babies who suffer from it need extensive blood transfusions.

I would say kudos to the agency and the client for the Donor Cable bracelet for a true life-saving project. BUT why are they going to Cannes with this idea since the same one is already been done and with the same name by Leo Burnett. See the case study below the credits.

Credits:
Advertising Agency: Y&R, Moscow, Russia

The Donor Cable / Clube Sangue Bom - Videocase (english version) from Leo Burnett Tailor Made on Vimeo.

Heineken‏: The Better Halves

You have half of the ticket for the Champions League Final. Would you ask your better half to perform the Champions League anthem live to get you the other half? That’s what Heineken and the digital advertising agency NEXT-DC asked Bulgarian fans and the answer was positive.

62 wives and girlfriends took the stage all because of their men and their passion for the game. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Credits:
Digital Creative Agency: NEXT-DC, Sofia, Bulgaria
Chief Creative Officer: Maria Todorova
Creative Director: Momchil Zakhariev
Art Director: Kamen Kamenov
Interactive Design Director: Alexander Antonov
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Water is Life: The drinkable book

The drinkable book is a revolutionary and life saving idea. It filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.

Credits:
Client: Water is Life
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Head of Design: Juan Carlos Pagan
Associate Creative Director: Sam Shepherd
Associate Creative Director: Frank Cartagena
Senior Designer: Brian Gartside
Designer: Aaron Stephenson

Director/Editor: Kyle McMorrow
Producer: Nina Horowitz
Head of Integrated Production: Ralph Navarro
Head of Production: Ed Zazzera

Chemist: Dr Theresa Dankovich
Biochemical Engineer: Corinne Clinch

Printer: Jamie Mahoney, Bowe House Press
Binding and 3D: Peter Ksiezopolski, xweet
3D Printing: Morpheus Prototypes

Principal typeface used: Knockout, Hoefler & Frere-Jones

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