Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Credits:
Advertising Agency: DDB, New Zealand

Amstel: Wardrobes for Smartphones

A wardrobe for mobile phones so you can enjoy your free time really free without your work and social media interfering. A nice move by Amstel in Bulgaria who managed to connect with their target group and not just sample a few beers.



Credits:
Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Volkswagen Polo: Polowers case

With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. Great work.



Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández

8.ta (heita) campaign case study

Superb idea, strategy and execution from the agency. And a client we are all searching for in Greece but does not exist. It's easier to find the holy grail than a client like that. But we're still searching...

8.ta is South Africa's fourth cellular provider, powered by Telkom.
8.ta pronounced "aytah" is derivative from the township greeting "heita", which means hello. They launched a teaser campaign without revealing the brand logo, but only the word Heita. It generated a huge buzz and when they revealed the brand, people loved them. The success was imminent.

Advertising Agency: McCann-Erickson S.A
Executive Creative Director: Vanessa Pearson
Production Company: Velocity Films
Director: Keith Rose 

Old Spice Social Campaign Case Study

Το case study της W+K για τη social campaign του old spice, η οποία είναι και η πιο επιτυχημένη καμπάνια που έγινε ποτέ σε social media.