Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager

Android KITKAT 4.4: The future of confectionery

Each Android version is named after a dessert and in alphabetically order. So, from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, it was time for K and what's more suitable than a favorite worldwide chocolate like Kitkat. According to adage no money changed hands.

A parody video -making fun at Apple-like dramatic debut videos- was made to introduce the new Android KitKat 4.4 along with a revamped version of KitKat site and an Android microsite that you should check out:
http://kitkat.com/#/home
http://www.android.com/kitkat/

Creative confessional: Seek forgiveness for your creative sins

You're in advertising business? Then you surely have something to confess. Go to The Creative Confessional and anonymously confess your sins. Other siners can "absolve" or "condemn" your confession. Very amusing.

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

Tribal DDB: Wheel of Fortune

Stop wasting your time thinking of new digital ideas. Just rest and enjoy the summer.
Tribal DDB launched a site called "Wheel of Fortune" where you can put your clients name, spin the wheel and get a PDF file with the presentation ready. It includes the logo, the idea and a visual cue. 

It's funny. Give it a try here

Agency: Tribal DDB New York

Creative Director: Saman Rahmanian

Copywriter: Hunter Simms

Art Director: Sherina Florence

Sound Design: Antony Demekhin

Programming: Andronicus Riyono

Voice Talent: Steve Brauntuch

Greenpeace: VW - The Dark Side

"Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."

Greenpeace made a spoof of the great VW spot and calls out to everyone to join the rebellion against VW in order to turn them away from the dark side. So, be a good Jedi knight and sign the form.



Join the rebellion here.

Jeep Wrangler: Drive your track

We all have our favourite driving music. Leo Burnett Iberia created an interesting site where you can upload your music and a software reads the sound waves and projects a route on mountain tops. It also reads your IP and displays a map from where you live to the selected landscape.

Give it a try at www.driveyourtrack.com 


Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gomez-Escolar
Account Supervisor: Paco Sanchez
Account Executive: Jaime Blanco

Rolling Stone Magazine: Jim, Jimi, Tina

Marcel Paris created a terrific site and a great print campaign for the Rolling Stone magazine called "Believein a new god everyday".
Visit www.believeinanewgod.com and listen to the stories of Jimi, Hendrix, Jim Morrison and Tina Turner, hear their music and watch videos about their lives as you flip the pages of an old book.

What is fascinating about this site is the way it gives you the infos, the interaction you have we the story and the great and carefully selected content. You can watch the videos on the site or in you tube, read related articled from Rolling Stone magazine, visit Marianne Faithfull's Facebook page or even send flowers to Jim's grave and write a message on his gravestone.

An amazing work for amazing artists.

The Site:

 The Print Campaign:

Advertising Agency: Marcel, Paris, France
Chief Creative Director : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Art Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve, Bastien Grisolet, Eulalia Bartolomeu,
Copywriter : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Illustrator : Denis Courare, Romain Renard, Florent Imbert
Published : March, 2011

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/

Client: Sony
Advertising Agency: RAPP, Paris