Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Credits:
Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens

Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Samsung: Hearing hands

Samsung promotes their video call centers with a heartwarming stunt. The story goes like this. Muharrem Yazgan, a deaf Instanbul man walks down the street with his sister but this is not a regular morning. People around him are using sign language to communicate with him. Hidden cameras were recording his day until he came to a Samsung digital kiosk and sees a woman from Samsung's call center who uses sign language to talk to him. He smiles and sheds a few tears.

Leo Burnett Instanbul spent a month teaching sing language to his neighbours.

Credits:
Samsung: Hearing hands
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu

Diversity & Inclusion – Love Has No Labels

Love has no labels. This installation with dancing and kissing skeletons proves that before anything else, we are all human and calls us to stop discrimination and embrace diversity. To put aside labels in the name of love.

Did you know that we do 98% of our thinking in our subconscious mind? This might be the reason that many people in the US still report feeling discriminated against, though most Americans agree that people should be treated respectfully and fairly.

The important thing is to educate ourselves and watch for biases when they surface. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial.

To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.

Visit http://lovehasnolabels.com/ to find out more

Credits:
Ad Council organisation

On Valentine’s Day, would you take your fiancee to a fast-food?

Would you take your fiancée to a fast-food on Valentine’s Day? Definitely not. Unless it's a transformed Burger King with valets, violinist and waiters.

Burger King wanted to link the love of the Whopper with love itself. So, Buzzman created Whooper Valentine. An initiative which gives a chance to the biggest Burger King fans to surprise their fiancée on Valentine’s Day. On this special occasion, the Champs Elysées restaurant was completely transformed with valets, violinist and waiters and 10 couples had the chance to enjoy their whopper.

Credits:
CEO & Creative Director : Georges Mohammed-Chérif
Vice President : Thomas Granger
Associate Director : Julien Levilain
Creatives : Pierre Cognard, Guilhem Barbet
Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
Producers and Art Buyers : Vanessa Barbel, Pauline Couten, Benoît Crouet
Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Interactive Mapping for Gotham Season 1

People in Buenos Aires had the chance to be detectives and save Gotham City.

Great work form 5SEIS for the launch of Gotham series Season 1 in Argentina. Together with Warner Channel they implemented an innovative interactive action at Abasto Shopping Center, Buenos Aires. People had the chance to play detectives and help Gotham city by interacting with a 192 square meters video projection.

Credits
Advertised brand: Warner Channel / Turner
Product: Gotham Season 1

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com.ar
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
For Warner: José Dafunchio, Sr. Marketing Manager

Published: Oct, 2014

Yugoslav Drama Theatre: Taxi Drama

Imagine entering a cab and the taxi driver started a monologue from Shakespeare and Dostoyevsky. A wonderful idea from McCann Belgrade for Yugoslav Drama Theatre. 3 funny videos with 3 professional actors disquised as cab drivers. Lucky passengers got free theater tickets and Yogoslav Drama Theatre a lot of YouTube views.

Credits:
Client: Yugoslav Drama Theatre
Agency: McCann Belgrade
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Art Director: Marija Milankovic
Strategic Planner: Katarina Pribicevic
Creative Director: Vladimir Cosic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote productions

Knacki Football presents the smallest football stadium in the world

Imagine a football stadium small enough to fit into a vending machine. Then try to score a goal against Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.

During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. So they completely transformed the interior of a vending machine located in Antwerp Central’s train station into the world's smallest football stadium. The #footballmachine.

Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and the mini football stadium appeared.

Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.

Credits:
Advertising Agency: BBDO, Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play

McDonald's: Save the Sundae Cone

A giant billboard with a melting McDonald's Sundae Cone was placed in the middle of Bukit Bintang, one of the most famous shopping districts in Kuala Lumpur, Malaysia. People could use their smartphones and spin the fan on the billboard to bring down the temperature, stop the melting and receive a 10 minutes voucher for a free Sundae Cone. Funny, interactive and relevant to the product. Nice work.

Credits:
Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Eaide Jasli, Mukund Olety
Digital Art Directors: Pavel Flegl, Benjamin Encarnacion
Technical Director: Reza Rosli
Project Manager: Chan Lik Win
Flash Developer: Delexander Lai
Content Engineer: Loo Giap Ching
Digital Designer: Buboy Paguio
Agency Producer: Iskander Siva
Photographer: Staek Photography
Production House: Directors Think Tank

Yaocho: The Sleeping Drunks Billboard

This stunt will make all drinkers in Tokyo to think twice before they drink. There is a big problem in Japan with thousands of people who drink till they drop and sleep on the street. To address the problem of Drunk Sleeping, the bar chain Yaocho with the help of Ogilvy & Mather and Geometry Global, turned sleeping drunks into human billboards against excessive drinking. All they needed was duck tape, printed headlines, logos and a hashtag. See the case study.

Credits:
Advertsing Agencies: Ogilvy & Mather Japan/Geometry Global Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito Imai, Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima

Heineken‏: The Better Halves

You have half of the ticket for the Champions League Final. Would you ask your better half to perform the Champions League anthem live to get you the other half? That’s what Heineken and the digital advertising agency NEXT-DC asked Bulgarian fans and the answer was positive.

62 wives and girlfriends took the stage all because of their men and their passion for the game. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Credits:
Digital Creative Agency: NEXT-DC, Sofia, Bulgaria
Chief Creative Officer: Maria Todorova
Creative Director: Momchil Zakhariev
Art Director: Kamen Kamenov
Interactive Design Director: Alexander Antonov
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

Neue Zürcher Zeitung: The Digital Newspaper Holder

Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.

The Digital Newspaper Holder from not-enough on Vimeo.

Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin

PlayStation: Shock Belgium

Would you put your fingers in an electrical socket? Chances are you would if you wanted to win the new inFAMOUS: Second Son game for Playstation and have a little bit of fun doing it.

Playstation in Belgium, created an installation where you inserted two fingers in a socket and had to stand the electrical shock for 5 seconds to win.

Credits:
Advertising Agency: TBWA 

Carlsberg: HappyBeerTime

Blending social with on premise sales is not an easy task but Carlsberg's Happy Hour 2.0 campaign seems to make everybody happy. Bars have a HappyBeerTime USB stick that when plugged in Happy Hour appears on screen for a limited amount of time. Then people take a photo, upload it to Instagram tagged with #HappyBeerTime and the bar's name and they get extra Happy Hour time. So, bars sell beers and get on Instagram, customers gets discounts, Carlsberg gets content. Everybody's happy.

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Credits:
Advertising agency: Konstellation, Copenhagen

Coke Zero: What do pétanque, knitting and fishing have in common?

Zero. A magic number which when added it can mean nothing or change everything. In Duval Guillaume's latest stunt for the Coca-Cola Zero "Just Add Zero" campaign they did just that. They added zero and changed everything.

They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)

Advertising Agency: Duval Guillaume Modem

Polar Beer: Polar Cell Phone Nullifier

The problem: smartphones in a bar. The solution: The Polar Cell Phone Nullifier. People tend to go to a bar but instead of talking with their friends they get absorved by their smartphones. So, Polar, a Brazilian beer brand teamed up with creative agency Paim Comunicação and made a beer cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius.

Credits
Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Directors: Rodrigo Pinto, Carlos Thunm
Copywriters: Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producers: Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Designer: José Pedro Bortolini
Art Buyers: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Manegers: Daniela Flores, Mariana Balestra
Media Buyers: Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz
Technical Producers: Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery, TGD Films
Film Director: Guilherme Petry
Music&Sound: Batuque Música, Loop Reclame

DHL: Trojan Mailing

Guerilla marketing at its best. DHL made its rivals UPS, TNT and DPD advertise DHL's services. They hired the competition to deliver large black packages taped all over with thermoactive foil. When competitors went to deliver the packages, the heat worked its magic and the message DHL is faster appeared.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Raphaela Sigg
Copywriters: Kai Schmelzle, Jan-Erik Scheibner
Director: Tim Steffan
Editor: Tim Steffan
Project Manager: Susanne Barthel
Additional credits: Till Beckert
Published: January 2014
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