Thursday, 28 November 2013 India: Wake Up Campaign‏

A wake up call for all the passive job seekers out there. In the new digital campaign for, an online job portal in India, we see a fish talking to a guy asking him “If I asked you a few years back where you’d see yourself today, what would you have said?".  Since you don’t get wake up calls like these in real life, you should go out there and "find better" thus delivering the brands tagline. Dentsu Marcom also made 5 teaser films featuring a little cow boy, a sheep, an opera singer, a vampire and Tarzan trying to #WakeUp the sleeping employee. India - Wake Up Campaign‏

Advertising Agency: Dentsu Marcom
National creative director: Titus Upputuru
Sr. creative director: Jitendra Kaushik, Vishal Mittal
Creative supervisor/Writer: Aneesh Ayyappan
Sr. visualiser: Himanshu Sharma
Account management: Sunita Prakash, Kapil Jayaraman, Kulanath Kaushik
Account planning: Narayan Devanathan, Rabia Sooch
Films: Dawa Lama
Production house: Native Films
Director (film): Albin Jaison
Producer: Supratik Datta

Wednesday, 27 November 2013

Nørregade: Goth

Goth, candies, a happy mouth and an Epica Award. A wonderfull commercial from LoweFriends in Denmark for Nørregade candies with a goth girl who cannot make herself stop smiling and starting to think fuck I can't smile cause I'm a goth girl but this candy is so great.

Nørregade - Goth

Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard

Friday, 22 November 2013

Tullamore Dew: The Parting Glass

The best whiskey film of the year comes from Tullamore Dew Irish Whiskey. Authentic and with a clever ending. We see four mates walking on an Irish grassy hillside on a rainy day to reach a stone church. They have glasses and a Tullamore Dew with them. They drink the whiskey in the cemetary outside the church while they sing an Irish folk song named "A Parting Glass" to honor one of their friends. The song was recorded inside the church. I'm not going to tell you the end. Just watch it!

Tullamore Dew: The Parting Glass

Advertising agency: Opperman Weiss, New York
Director: Laurence Dunmore of RSA Films and DP Alex Melman 

Wednesday, 20 November 2013

Beldent: Almost identical

You look better when chewing gum. At least this experiment from Del Campo Nazca for Beldent Gum (the Argentine version of Trident) is trying to prove. They took identical twins, gave one of them to chew gum and asked visitors of the Buenos Aires' Museum of Contemporary Art to answer questions like which one of the twins had more friends, had great sex, is more like to give an employe a raise, etc. From the 481 participants, 73% voted for the twins that chewed gum.

I love the work of Del Campo Saatchi & Saatchi. See more of their work here.

Beldent - Almost identical

Title: "Casi Identicos"
Advertising Agency: Del Campo Saatchi & Saatchi
Directores Generales Creativos: Maxi Itzkoff / Mariano Serkin
Directores Creativos: Matias Eusebi / Ammiel Fazzari / Juan Pablo Lufrano / Ariel Serkin
Productores por agencia: Adrian Aspani / Consuelo Gimenez Uriburu
Directora de cuentas: Ana Bogni
Ejecutiva de cuentas: Oriana San Martin
Planner: Regina Campanini
Productora: Agosto Buenos Aires
Directores: Diego & Vladi
Productor ejecutivo: Luli Krämer
Postproductora: La Posta
Productora de sonido: Tres Sonido
Productora de música: Circle of sound
Responsables por el cliente: Sebastian Genesio, Diego Serantes, Maximiliano Diaz, Victoria Feu, Angeles Curia.

Kmart: Show your joe

A controvesrial spot from Kmart showing men with boxers and tuxedos from the waist up playing jingle bells tune with their balls. I think it's funny but it has started a debate on their facebook page. Do you find it funny or offencive?

kmart - show your joe

Monday, 18 November 2013

Lidl: Dill

Lidl took Stockholm by surprise with this wonderfull stunt. They created a pop-up restaurant with a Michelin-chef for 3 weeks and people fully booked it from day one. They enjoyed the excellent food but they didn't know that all the ingedients came from Lidl.

Lidl - Dill

Lidl Dill 60s from Colony on Vimeo.

Advertising Agency: Ingo
Production Co/Director: Acne/Marcus Svanberg

Mobile is eating the world

A presentation full of useful facts about the mobile ecosystem.

Mobile is eating the world presentation by Benedict Evans

Friday, 15 November 2013

Volvo Trucks: The Epic Split feat. Van Damme

Epic Volvo stunt with Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks. What a great way to highlight the precision and directional stability of the new Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Volvo Trucks - The Epic Split feat. Van Damme

Directed by Andreas Nilsson
Soundtrack by Enya: Only Time

Wednesday, 13 November 2013


5Seis turned learning about nuclear power plants into an amazing and fun experience. They developed 3 games for NASA station in Technopolis 2013 Buenos Aires, Argentina on different platforms. In the Game for Tablets you build the diagram of the nuclear and operate the control panel. In the Augmented Reality game you are in Atucha II nuclear power plant and you can choose the locations & look around. In Laser´s Game you take charge of making nuclear fission, aiming atoms with lasers rays and trying to generate as much energy as possible. Games are a perfect way to get more people involved and learn about science. Nice work by 5Seis.

Advertising Agency: 5Seis, Argentina

Tuesday, 12 November 2013

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Carrefour: The 50th Years Race

Advertising Agency: Cake, Paris

Zulu Alpha Kilo: The wall

Concepts on an agency's wall fight about which is the best. It's impossible to be in the advertising sector and don't laugh with this spot by Zulu Alpha Kilo. They are nominated for both Agency of the Year and Digital Agency of the Year and this short video is their response for a company presentation.

zulu alpha kilo - the wall

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Copywriters: George Ault, Nick Asik
Art Director: Mooren Bofill
Agency Producer: Tasha Dean & Bette Minott
Account Team: Jessica DeSantis
Production House: TOUCHPOINT Films
Director: Matthew Atkinson
Executive Producer: Kevin Saffer
Director of Photography: Rob Scarborough
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy
Audio Producer: Kate Goora-Fried

Thursday, 7 November 2013

AIDES: Woody

Sometimes, you can lie without knowing it. The film Woody, finds a woman and a man in an one night stand and the man turns to Pinocchio. The new campaign for the French HIV awareness organization AIDES is trying to get people's attention to the fact that there are around 650.000 people in Europe with HIV without knowing it and they should always use protection.

TBWA PARIS new campaign for AIDES - WOODY

Advertising Agency: TBWA/Paris
Creative Director: Jean-Francois Goize
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Production Company: Control
Director: Marc&Ish
Special Effects: Jean-Christophe Spadaccini
Special Effects: Nomansland FX
Special Effects: Mikros
Music: Else
Sound Director: Fabrice Pouvreau
Sound Director: Valery Pellegrini

Electrolux UltraCaptic: The world's first vacuum art

Thai artist Chalit Nakpawan created "Power", the world's first work of art from a vacuum cleaner. The editing is very good, giving you the illusion that the vacuum creates the art. The Electrolux UltraCaptic model has an innovative system called Compact & Go feature, which compresses dust and dirt in a unique container to prevent it from diffusing in the air. Great work from Saatchi & Saatchi Thailand.

Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm

Asics: Ryan Hall Treadmill Challenge

Marathon runners run must faster that you may think. Asics, the sponsor of Ryan Hall, the fastest marathon runner in America, with a finishing time of 2:04:58 at the 2011 Boston Marathon, game New Yorkers the chance to run at Hall's pace. They used a flatbed truck with a treadmill on the back, set to run at 12.6 MPH, or 4:46 per mile, Hall's average pace. It seems that those who took the challenge had a lot of fun.

Asics - Ryan Hall Treadmill Challenge

Advertising Agency: VITRO, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Will Roth
Copywriter: Dave Kuhl
Production Director: Michael Berberick
Production Lead: Cristi Perkins
Director of Broadcast: Mickey Strider
Editor: Dave Friz

Wednesday, 6 November 2013

Lowe Roche: Advertising Professionals

Funny facts about Canadian advertising professional but I am sure they could be universal. OK let's start with the basic fact. We drink. All of us. In Canada, people who work in advertising drink 9 times as much bourbon as the average Canadian. And 49.1% drink wine weekly. They also watch porn 1.7 times more than the average Canadian, they also mute the sound in TV commercials 1.6 times more.
Lowe Roche stuffed this video with facts about all of us. Enjoy!

Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams

Tuesday, 5 November 2013

Sony 4K: Four times the detail

Amazing spot from Sony that illustrates perfectly the 4K experience. They made 8 million petals to erupt from a volcano in Costa Rica, making the environment fill with magestic colors, thus symbolizing the 8 million pixel display on 4K TVs. More amazing is the fact that this are real petals. See this in Full HD or find a 4K and watch it in 3840 x 2160.

A.C.Camargo Cancer Center: The anticancer paste up

Graffiti of nude females were used to raise awareness about the importance of breast cancer prevention and early diagnosis. Street artists collaborate with A.C. Camargo Cancer Center and allowed them to use pasted paper on their graffiti making the nude females appear with one breast only and the other with a scar from mastectomy.

Advertising Agency: JWT, Brazil
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly
Title: Tinta Contra o Câncer
Head of Art: Fabio Simões
Creative Directors: Hernan Rebalderia e Santiago Dulce
Copywriter: Lucas Tristão
Art Director: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio
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